Journal of International Business Studies

, Volume 41, Issue 8, pp 1330–1338

Negative practice–value correlations in the GLOBE data: Unexpected findings, questionnaire limitations and research directions


DOI: 10.1057/jibs.2010.30

Cite this article as:
Taras, V., Steel, P. & Kirkman, B. J Int Bus Stud (2010) 41: 1330. doi:10.1057/jibs.2010.30


The study of culture and cultural values continues to be hotly debated among cross-cultural researchers worldwide. Starting with the seminal work of Kluckhohn and Strodtbeck, and Hofstede, and continuing with more recent efforts, researchers have continued to develop and empirically examine cultural value frameworks in an attempt to understand how cultural differences affect work-related behaviors and attitudes. The purpose of this commentary is to briefly describe the interesting – and counterintuitive – findings from the Global Leadership and Organizational Behavior Effectiveness (GLOBE) project, summarize the different interpretations of these findings offered by Maseland and van Hoorn, and by Brewer and Venaik, provide a critique of their arguments, and finally offer a list of possible alternative interpretations and explanations for the conflicting findings in the GLOBE study.


GLOBEHofstedecross-cultural research/measurement issues

Copyright information

© Academy of International Business 2010

Authors and Affiliations

  1. 1.University of North Carolina at GreensboroGreensboroUSA
  2. 2.University of CalgaryAlbertaCanada
  3. 3.Texas A&M UniversityCollege StationUSA