Abstract
This study analyzes the complex set of relationships among perceived organizational reputation, firm's quality of products/services, customers' satisfaction and multiple performance measures. A path analysis shows that reputation is influenced by customers' satisfaction, which is a mediator in the relationship between the firm's quality of products/services and reputation. Reputation is associated with the firm's growth and accumulation of customers' orders, but is not directly associated with market share, profitability and financial strength. Market share influences a firm's profitability and is a function of the firm's growth and accumulation of customers' orders, but it has no influence on the firm's financial strength.
Similar content being viewed by others
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Carmeli, A., Tishler, A. Perceived Organizational Reputation and Organizational Performance: An Empirical Investigation of Industrial Enterprises. Corp Reputation Rev 8, 13–30 (2005). https://doi.org/10.1057/palgrave.crr.1540236
Published:
Issue Date:
DOI: https://doi.org/10.1057/palgrave.crr.1540236