Journal of Risk and Uncertainty

, Volume 24, Issue 2, pp 161–186

Age, Health and the Willingness to Pay for Mortality Risk Reductions: A Contingent Valuation Survey of Ontario Residents


  • Alan Krupnick
    • Resources for the Future
  • Anna Alberini
    • University of Maryland
  • Maureen Cropper
    • University of Maryland and World Bank
  • Nathalie Simon
    • US Environmental Protection Agency
  • Bernie O'Brien
    • McMaster University
  • Ron Goeree
    • McMaster University
  • Martin Heintzelman
    • Resources for the Future

DOI: 10.1023/A:1014020027011

Cite this article as:
Krupnick, A., Alberini, A., Cropper, M. et al. Journal of Risk and Uncertainty (2002) 24: 161. doi:10.1023/A:1014020027011


We present the results of a contingent valuation survey eliciting willingness to pay (WTP) for mortality risk reductions. The survey was self-administered using a computer by 930 persons in Hamilton Ontario aged 40 to 75. Visual and audio aides were used to enhance risk comprehension. Mean WTP figures for a contemporaneous risk reduction imply a value of a statistical life of approximately C$l.2 to C$3.8 million (1999 C$). Mean WTP is constant with age up to 70 years, and is about 30 percent lower for persons aged 70 and older. WTP is unaffected by physical health status, but is affected by mental health.

value of a statistical lifemortality risksbenefit-cost analysis
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© Kluwer Academic Publishers 2002