Journal of Business Ethics

, Volume 49, Issue 1, pp 91–104

Shaping of Moral Intensity Regarding Software Piracy: A Comparison Between Thailand and U.S. Students

  • Ranjan B. Kini
  • H.V. Ramakrishna
  • B.S. Vijayaraman

DOI: 10.1023/B:BUSI.0000013863.82522.98

Cite this article as:
Kini, R.B., Ramakrishna, H. & Vijayaraman, B. Journal of Business Ethics (2004) 49: 91. doi:10.1023/B:BUSI.0000013863.82522.98


Software piracy is a major global concern forbusinesses that generate their revenues throughsoftware products. Moral intensity regardingsoftware piracy has been argued to be relatedto the extent of software piracy. Anunderstanding of the development of moralintensity regarding software piracy inindividuals would aid businesses in developingand implementing policies that may help themreduce software piracy. In this research westudied the similarities and differences indevelopment of moral intensity regardingsoftware piracy among university students intwo different cultures, the U.S. and Thailand. In particular, we studied the influence of theimmediate community of individuals, such asother students, faculty, and other universityemployees, on the development of moralintensity regarding software piracy of the twogroups of students. Results indicate that, ingeneral, there are significant differences inmoral intensity regarding software piracybetween students from the US and Thailand, andthat gender differences also exist. Though theeffect of the immediate community on theself-perception of moral intensity regardingsoftware piracy of students was significant,there appears to be very little significantdifferences in this effect between the studentsin the two different countries studied. Thefindings have implications for teachingbusiness ethics, and for developing andimplementing policies to curb global softwarepiracy.

community effects ethics moral intensity softlifting software piracy 

Copyright information

© Kluwer Academic Publishers 2004

Authors and Affiliations

  • Ranjan B. Kini
    • 1
  • H.V. Ramakrishna
    • 2
  • B.S. Vijayaraman
    • 3
  1. 1.School of Business & EconomicsIndiana University Northwest GaryU.S.A.
  2. 2.School of BusinessUniversity of RedlandsRedlandsU.S.A.
  3. 3.College of Business AdministrationThe University of AkronAkronU.S.A.