Czinkota, M. R. and I. A. Ronkainen. (1998). International Marketing, 5th edition. The Dryden Press.
Dekimpe, M. G., P. M. Parker, and M. Sarvary. (2000). “Multimarket and Global Diffusion.” In V. Mahajan, E. Muller, and Y. Wind (eds.), New Product Diffusion Models. Kluwer Academic Publishers, 49–73.
EOS Gallup Europe. (1999). The Situation of Telecommunication Services in the Regions of the European Union.
Website of the European Union: http://europe.eu.int/ISPO/infosoc/telecompolicy/en/EOStudy/Resid/2br.htm.
Hall, E. T. (1976). Beyond Culture. Garden City, NY: Anchor Press.
Hofstede, G. (2001). Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations, 2nd edition. Sage Publications.
Klaus, H., M. Rosemann, and G. G. Gable. (2000). “What is ERP?” Information Systems Frontiers, 2(2), 141–162.
Kotabe, M. and K. Helsen. (2001). Global Marketing Management, 2nd edition. New York: Wiley.
Lynn, M. and B. D. Gelb. (1996). “Identifying Innovative National Markets for Technical Consumer Goods,” International Marketing Review, 13(6), 43–57.
Morden, T. (1999). “Models of National Culture - A Management Review,” Cross Cultural Management, 6(1), 19–44.
Png, I. P. L., B. C. Y. Tan, and K.-L. Wee. (2001). “Dimensions of National Culture and Corporate Adoption of IT Infrastructure,” IEEE Transactions on Engineering Management, 48(1), 36–45.
Rogers, E. M. (1995). Diffusion of Innovations, 4th edition. New York: The Free Press.
Samiee, S. and I. Jeong. (1994). “Cross-Cultural Research in Advertising: An Assessment of Methodologies,” Journal of the Academy of Marketing Science, 22(Summer), 205–217.
Schwartz, S. H. (1994). “Beyond Individualism/Collectivism: New Cultural Dimensions of Value.” In U. Kim, H. C. Triandis, C. Kagitcibasi, and G. Yoon (eds.), Individualism and Collectivism: Theory, Method and Applications. Thousands Oaks, CA: Sage, 85–119.
Shane, S. (1993). “Cultural Influences on National Rates of Innovation,” Journal of Business Venturing, 8, 59–73.
Sivakumar, K. and C. Nakata. (2001). “The Stampede Toward Hofstede's Framework: Avoiding the Sample Design Pit in Cross-Cultural Research,” Journal of International Business Studies, 32(3), 555–574.
Steenkamp, J.-B. E. M. (2001). “The Role of National Culture in International Marketing Research,” International Marketing Review, 18(1), 30–44.
Steenkamp, J.-B. E. M., F. ter Hofstede, and M.Wedel. (1999). “A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness,” Journal of Marketing, 53(April), 55–69.
Yaveroglu, I. S. and N. Donthu. (2002). “Cultural Influences on the Diffusion of New Products,” Journal of International Consumer Marketing, 14(4), 49–63.
Zmud, R. W. (1982). “Diffusion of Modern Software Practices: Influence of Centralization and Formalization,” Management Science, 28(December), 1421–1431.