Journal of Business Ethics

, Volume 29, Issue 3, pp 285–286

Make Money, Not War: A Brief Critique of Sun Tzu's The Art of War

  • Blaine McCormick

DOI: 10.1023/A:1026422414964

Cite this article as:
McCormick, B. Journal of Business Ethics (2001) 29: 285. doi:10.1023/A:1026422414964


Sun Tzu's text of The Art of War remains a bestsellingand oft-referenced practioner's book. However, its generalizabilityto the current business environment is questionable. This reviewexamines two central tenets of the book – warfare anddeception – and critiques their relevance in lightof current business practice.

cooperation deception Sun Tzu war 

Copyright information

© Kluwer Academic Publishers 2001

Authors and Affiliations

  • Blaine McCormick
    • 1
  1. 1.Hankamer School of Business, Department of ManagementBaylor UniversityWacoU.S.A.

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