, Volume 29, Issue 3, pp 285-286

Make Money, Not War: A Brief Critique of Sun Tzu's The Art of War

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Abstract

Sun Tzu's text of The Art of War remains a bestsellingand oft-referenced practioner's book. However, its generalizabilityto the current business environment is questionable. This reviewexamines two central tenets of the book – warfare anddeception – and critiques their relevance in lightof current business practice.