Make Money, Not War: A Brief Critique of Sun Tzu's The Art of War
- Cite this article as:
- McCormick, B. Journal of Business Ethics (2001) 29: 285. doi:10.1023/A:1026422414964
Sun Tzu's text of The Art of War remains a bestsellingand oft-referenced practioner's book. However, its generalizabilityto the current business environment is questionable. This reviewexamines two central tenets of the book – warfare anddeception – and critiques their relevance in lightof current business practice.