Getting Out the Latino Vote: How Door-to-Door Canvassing Influences Voter Turnout in Rural Central California
- Cite this article as:
- Michelson, M.R. Political Behavior (2003) 25: 247. doi:10.1023/A:1025167607369
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Using randomized experimentation, this study of a municipal election in Central California examines the effects of face-to-face canvassing on voter turnout. This is the first randomized experiment to focus on Latino voter mobilization. Building on previous field experimentation, this study focuses on a local school board election held in Dos Palos, CA. Two kinds of appeals were made to potential voters: one emphasized ethnic solidarity; the other emphasized civic duty. Canvassing was remarkably successful; voters who were contacted were significantly more likely to vote. The mobilization effort had a particularly large effect on the turnout of Latino Democrats.