Journal of Agricultural and Environmental Ethics

, Volume 16, Issue 2, pp 119–136

Swiss Market for Meat from Animal-Friendly Production – Responses of Public and Private Actors in Switzerland

  • Sibyl Anwander Phan-Huy
  • Ruth Badertscher Fawaz

DOI: 10.1023/A:1022992200547

Cite this article as:
Phan-Huy, S.A. & Fawaz, R.B. Journal of Agricultural and Environmental Ethics (2003) 16: 119. doi:10.1023/A:1022992200547


Animal welfare is an importantsocietal issue in Switzerland. Policy makershave responded with a strict legislation onanimal protection and with two programs topromote animal friendly husbandry. Alsoprivate actors in the meat industry initiatedprograms for animal friendly meat productionto meet consumers' expectations. Labeled meathas a market share of over 20%. Depending onthe stakeholders responsible for the labels,their objectives vary. While retailers want toattract consumers with meat produced in ananimal friendly and environmentally compatiblemanner and with products of consistently goodsensory quality, producers want to keep marketshares and increase their revenues.

animal protectionagricultural policyconsumer behaviormeat consumptionSwitzerland

Copyright information

© Kluwer Academic Publishers 2003

Authors and Affiliations

  • Sibyl Anwander Phan-Huy
    • 1
  • Ruth Badertscher Fawaz
    • 1
  1. 1.Department of Agricultural EconomicsSwiss Federal Institute of TechnologyZürichSwitzerland