Perceptual Differences of Marketing Journals: A Worldwide Perspective
- Cite this article as:
- Theoharakis, V. & Hirst, A. Marketing Letters (2002) 13: 389. doi:10.1023/A:1020378718456
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The practice of evaluating faculty and business schools based on their journal publications has increased the emphasis on research output in peer reviewed journals. Since journal standings are a frequently debated issue, this study seeks to examine the perceptual differences of journals between different segments of marketing academics. Based on a worldwide online survey, journals are assessed in terms of four subjective quality metrics: journal familiarity, average rank position, percent of respondents who classify a journal as top tier, and readership. It is demonstrated that an individual's geographic origin, research interests or journal affiliation can have a significant impact on journal rankings.