, Volume 39, Issue 5-6, pp 445-461

Contemporary Arguments Against Nonsexist Language: Blaubergs (1980) Revisited

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Two studies investigated whether undergraduatesenrolled in sport management classes at a midwesternuniversity supported or resisted nonsexist language.Resistive statements were classified using arguments identified by Blaubergs (1980). In Study 1, 82primarily Caucasian students reacted to a videotapeabout language. Half (48%) supported nonsexist language;32% were ambivalent; 21% were opposed to nonsexist language. The negative comments fit 7 ofBlaubergs' 8 categories after 2 were modified; 2additional categories (Sexism is Acceptable andHostility toward Proponents of Change) emerged. In Study2, 164 primarily Caucasian undergraduates speculatedon why others resisted nonsexist language. Theircomments led to the addition of 2 more new categories:Tradition and Lack of Understanding. The finalmodification of Blaubergs' classic arguments contains 12categories that should be useful in studying resistanceto nonsexist language.