User Modeling and User-Adapted Interaction

, Volume 10, Issue 4, pp 251–303

Tailoring the Interaction with Users in Web Stores

  • Liliana Ardissono
  • Anna Goy

DOI: 10.1023/A:1008372122567

Cite this article as:
Ardissono, L. & Goy, A. User Modeling and User-Adapted Interaction (2000) 10: 251. doi:10.1023/A:1008372122567


We describe the user modeling and personalization techniques adopted in SETA, a prototype toolkit for the construction of adaptive Web stores which customize the interaction with users. The Web stores created using SETA suggest the items best fitting the customers' needs and adapt the layout and the description of the store catalog to their preferences and expertise. SETA uses stereotypical information to handle the user models and applies personalization rules to dynamically generate the hypertextual pages presenting products. The system adapts the graphical aspect, length and terminology used in the descriptions to parameters like the user's receptivity, expertise and interests. Moreover, it maintains a model associated with each person the goods are selected for; in this way, multiple criteria can be applied for tailoring the selection of items to the preferences of their beneficiaries.

adaptive hypermedia customization of Web stores electronic shopping knowledge-based approaches to the personalization of the interaction personalized information presentation user modeling 

Copyright information

© Kluwer Academic Publishers 2000

Authors and Affiliations

  • Liliana Ardissono
    • 1
  • Anna Goy
    • 1
  1. 1.Dipartimento di InformaticaUniversità di TorinoTorinoItaly

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