Economic Preferences or Attitude Expressions?: An Analysis of Dollar Responses to Public Issues
Article
DOI: 10.1023/A:1007835629236
- Cite this article as:
- Kahneman, D., Ritov, I. & Schkade, D. Journal of Risk and Uncertainty (1999) 19: 203. doi:10.1023/A:1007835629236
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Abstract
Participants in contingent valuation surveys and jurors setting punitive damages in civil trials provide answers denominated in dollars. These answers are better understood as expressions of attitudes than as indications of economic preferences. Well-established characteristics of attitudes and of the core process of affective valuation explain several robust features of dollar responses: high correlations with other measures of attractiveness or aversiveness, insensitivity to scope, preference reversals, and the high variability of dollar responses relative to other measures of the same attitude.
preferencesattitudescontingent valuationpsychology and economicsutility assessment
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© Kluwer Academic Publishers 1999