Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study
- Cite this article as:
- Singhapakdi, A., Marta, J.K., Rallapalli, K.C. et al. Journal of Business Ethics (2000) 27: 305. doi:10.1023/A:1006342224035
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This study examines the influence of religiousness on different components of marketing professionals' ethical decision making: personal moral philosophies, perceived ethical problem, and ethical intentions. The data are from a national survey of the American Marketing Associations' professional members. The results generally indicate that the religiousness of a marketer can partially explain his or her perception of an ethical problem and behavioral intentions. Results also suggest that the religiousness significantly influences the personal moral philosophies of marketers.