Journal of Business Ethics

, Volume 27, Issue 4, pp 305–319

Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study

  • Anusorn Singhapakdi
  • Janet K. Marta
  • Kumar C. Rallapalli
  • C. P. Rao

DOI: 10.1023/A:1006342224035

Cite this article as:
Singhapakdi, A., Marta, J.K., Rallapalli, K.C. et al. Journal of Business Ethics (2000) 27: 305. doi:10.1023/A:1006342224035


This study examines the influence of religiousness on different components of marketing professionals' ethical decision making: personal moral philosophies, perceived ethical problem, and ethical intentions. The data are from a national survey of the American Marketing Associations' professional members. The results generally indicate that the religiousness of a marketer can partially explain his or her perception of an ethical problem and behavioral intentions. Results also suggest that the religiousness significantly influences the personal moral philosophies of marketers.

Copyright information

© Kluwer Academic Publishers 2000

Authors and Affiliations

  • Anusorn Singhapakdi
    • 1
  • Janet K. Marta
    • 2
  • Kumar C. Rallapalli
    • 3
  • C. P. Rao
    • 4
  1. 1.Marketing Area, College of Business & Public AdministrationOld Dominion UniversityNorfolkU.S.A.
  2. 2.Northwest Missouri State UniversityU.S.A.
  3. 3.GlaxoWellcome Inc.U.S.A.
  4. 4.Kuwait UniversityKuwait