Measuring Corporate Citizenship in Two Countries: The Case of the United States and France
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- Maignan, I. & Ferrell, O.C. Journal of Business Ethics (2000) 23: 283. doi:10.1023/A:1006262325211
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Based on an extensive review of the literature and field surveys, the paper proposes a conceptualization and operationalization of corporate citizenship meaningful in two countries: the United States and France. A survey of 210 American and 120 French managers provides support for the proposed definition of corporate citizenship as a construct including the four correlated factors of economic, legal, ethical, and discretionary citizenship. The managerial implications of the research and directions for future research are discussed.