, Volume 1, Issue 2, pp 177-194
Date: 22 Feb 2012

Exploring antecedents of attitude and intention toward Internet piracy among college students in South Korea

Abstracts

This study aims to examine the predictors of attitude and intentions toward Internet piracy in South Korea. Also, it intends to suggest a model of Internet piracy demonstrating the casual effects of factors of individual attitude and intentions toward Internet piracy. The results demonstrated that moral obligations and subjective norms are significant predictors of an individual’s attitude toward Internet piracy. Moreover, three factors—moral obligation, perceived behavioral control, and attitude—are essential antecedents of an individual’s intention to engage in Internet piracy. The findings of this study embrace multiple implications for factors affecting piracy and promote future research around this topic.