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Priority setting for evidence-based health outreach in community-based organizations: a mixed-methods study in three Massachusetts communities

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Translational Behavioral Medicine

Abstract

Priority setting, or determining how to best allocate limited resources, is an important first step for evidence-based public health approaches in community-based organizations (CBOs), but guidance for such work is limited. This study aims to study drivers of priority setting and the way CBOs use data for this work. Data come from PLANET MassCONECT, a Community-Based Participatory Research project focused on knowledge translation among CBOs targeting the underserved in Boston, Lawrence, and Worcester, MA. We conducted four focus group discussions with CBO staff members (31 participants) in 2008 and a survey of 214 CBO staff members in 2009. Multiple, often competing factors appear to drive priority setting, including data, funding, partnerships, and community preferences. The process may be hindered by challenges related to finding, evaluating, and utilizing data for priority setting. Supporting CBOs in efforts to use data effectively and incorporate context into systematic priority-setting processes is vital.

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Acknowledgments

This work was funded by the National Cancer Institute: grant no. 1R01 CA132651 (PI, Viswanath). The study was conducted in collaboration with the PLANET MassCONECT C-PAC, which includes the following members: community partners: Chyke Doubeni, MD, PhD (University of Massachusetts Medical School); Clara Savage, EdD (Common Pathways); David Aaronstein (Boston Alliance for Community Health/Health Resources in Action); Ediss Gandelman, MBA, MEd (Beth Israel Deaconness Medical Center); Erline Achille (Boston Public Health Commission); Nashira Baril, MPH (Boston Public Health Commission); Vilma Lora (YWCA of Greater Lawrence/City of Lawrence Mayor’s Health Task Force); investigators: K. “Vish” Viswanath, PhD (Harvard School of Public Health/Dana-Farber Cancer Institute); Karen Emmons, PhD, (Harvard School of Public Health/Dana-Farber Cancer Institute); Elaine Puleo, PhD (University of Massachusetts); Glorian Sorensen, PhD, MPH (Harvard School of Public Health/Dana-Farber Cancer Institute); and PLANET MassCONECT Study Team: Jaclyn Alexander-Molloy, MS; Cassandra Andersen; Carmenza Bruff; Josephine Crisostomo, MPH; Lisa Lowery, Sara Minsky, MPH; Yudy Muneton, LCSW; and Shoba Ramanadhan, ScD, MPH. (All from Dana-Farber Cancer Institute).

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Correspondence to Shoba Ramanadhan ScD, MPH.

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Implications

Practice: Enhancing the capacity of CBOs to gather, evaluate, and utilize data is vital to support the use of systematic priority-setting processes.

Policy: Public health systems should improve the delivery and packaging of data to facilitate use without requiring extensive technical knowledge.

Research: Future research should describe the mechanisms by which key drivers of priority setting influence decision-making processes in CBOs.

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Ramanadhan, S., Viswanath, K. Priority setting for evidence-based health outreach in community-based organizations: a mixed-methods study in three Massachusetts communities. Behav. Med. Pract. Policy Res. 3, 180–188 (2013). https://doi.org/10.1007/s13142-012-0191-y

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