Abstract
This paper discusses how researchers can improve the quality of their work, clarify the theoretical contributions of their work, and reduce the probability of having their journal submissions rejected. The main emphasis in this paper is on improving the quality of the theory construction (the theoretical contribution) of studies and the measurement of focal constructs.
Similar content being viewed by others
References
Backman, S. J., & Crompton, J. L. (1991). Differentiating between high, spurious, latent, and low loyalty participants in two leisure activities. Journal of Park and Recreation Administration, 9(2), 1–17.
Becker, J. M., Klein, K., & Wetzels, M. (2012). Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models. Long Range Planning, 45(5), 359–394.
Coltman, T., Devinney, T. M., Midgley, D. F., & Venaik, S. (2008). Formative versus reflective measurement models: two applications of formative measurement. Journal of Business Research, 61(12), 1250–1262.
Ellis, P. D. (2010). The essential guide to effect sizes: Statistical power, meta-analysis, and the interpretation of research results. Cambridge: Cambridge University Press.
Felton, A. (1959). Making the marketing concept work. Harvard Business Review, 37(4), 55–65.
François, P., & MacLachlan, D. (1995). Ecological validation of alternative customer-based brand strength measures. International Journal of Research in Marketing, 12(4), 321–332.
Hair, J., Hult, G., Ringle, C., & Sarstedt, M. (2013). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
Kelley, K., & Preacher, K. (2012). On effect size. Psychological Methods, 17(2), 137–152.
King, R. L. (1965). The marketing concept. In G. Schwartz (Ed.), Science in marketing (pp. 70–97). New York: Wiley.
Kohli, A., & Jaworski, B. (1990). Market orientation: the construct, research propositions, and managerial implications. The Journal of Marketing, 54(2), 1–18.
Kotler, P., & Levy, S. J. (1969). A new form of marketing myopia: rejoinder to Professor Luck. The Journal of Marketing, 33(3), 55–57.
Lagrosen, S., & Svensson, G. (2006). A seminal framework of marketing schools: revisited and updated. Journal of Management History, 12(4), 369–384.
Luck, D. J. (1969). Broadening the concept of marketing. too far. The Journal of Marketing, 33(1), 53–55.
MacKenzie, S. (2003). The dangers of poor construct conceptualization. Journal of the Academy of Marketing Science, 31, 323–326.
McNamara, C. (1972). The present status of the marketing concept. Journal of Marketing, 36(1), 50–57.
Napoli, J., Dickinson, S. J., Beverland, M. B., & Farrelly, F. (2014). Measuring consumer-based brand authenticity. Journal of Business Research, 67(6), 1090–1098.
Narver, J. & Slater, S. (1990). The effect of a market orientation on business profitability. The Journal of Marketing, 20–35.
Ping, R. (2008). The puzzle of “about six” indicators in latent variables. In Proceedings of the 2008 American Marketing Association Winter Educators Conference (pp. 421–431). Chicago: American Marketing Association.
Robinson, K. A., Saldanha, I. J., & Mckoy, N. A. (2011). Frameworks for determining research gaps during systematic reviews. Methods Future Research Needs Report No. 2. HRQ Publication No. 11-EHC043-EF. Rockville: Agency for Healthcare Research and Quality. Retrieved from http://www.nccmt.ca/resources/search/118.
Shijie, W. L., & Zhang Depeng, Z. (2014). Improving customer loyalty by getting rid of the misunderstanding. Global Journal of Management and Business Research, 13(10), 43–47.
Smith, R. (2006). Peer review: a flawed process at the heart of science and journals. Journal of the Royal Society of Medicine, 99(4), 178–182.
Summers, J. (2001). Guidelines for conducting research and publishing in marketing: from conceptualization through the review process. Journal of the Academy of Marketing Science, 29(4), 405–415.
Taylor, W. J. (1965). Is marketing a science? revisited. The Journal of Marketing, 49–53.
Winters, L. C. (1991). Brand equity measures: some recent advances. Marketing Research, 3(4), 70–73.
Wymer, W. (2013a). The influence of marketing scholarship’s legacy on nonprofit marketing. International Journal of Financial Studies, 1(3), 102–118.
Wymer, W. (2013b). Deconstructing the brand nomological network. International Review on Public and Nonprofit Marketing, 10(1), 1–12.
Wymer, W., Gross, H., & Helmig, B. (2016). Nonprofit brand strength: what is it? How is it measured? What are its outcomes? VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 27(3), 1448–1471.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Wymer, W. Improving the quality of empirical nonprofit research: the focal constructs and their measures. Int Rev Public Nonprofit Mark 14, 137–148 (2017). https://doi.org/10.1007/s12208-016-0169-4
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s12208-016-0169-4