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Collaborating in an Imperfect World

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International Commerce Review

According to some, category captainship is a way for retailers to abuse their power over suppliers, for a retailer and supplier to conspire against consumers, or for large suppliers to muscle aside smaller competitors. So what are the real pros and cons for retailers and their suppliers?

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Additional reading

  • Upender Subramanian, Jagmohan S. Raju, Sanjay K. Dhar and Yusong Wang, Competitive Consequences of Using a Category Captain, Management Science 56 (10), 1739–1765, 2010.

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Authors and Affiliations

  1. Richardson, USA

    Upender Subramanian

  2. Philadelphia, USA

    Jagmohan S. Raju

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  1. Upender Subramanian
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  2. Jagmohan S. Raju
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Correspondence to Upender Subramanian.

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Subramanian, U., Raju, J.S. Collaborating in an Imperfect World. ICR 10, 46–55 (2011). https://doi.org/10.1007/s12146-011-0063-2

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  • DOI: https://doi.org/10.1007/s12146-011-0063-2

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