International Commerce Review

, Volume 10, Issue 1, pp 46–55

Collaborating in an Imperfect World

Original Article

DOI: 10.1007/s12146-011-0063-2

Cite this article as:
Subramanian, U. & Raju, J.S. ICR (2011) 10: 46. doi:10.1007/s12146-011-0063-2

According to some, category captainship is a way for retailers to abuse their power over suppliers, for a retailer and supplier to conspire against consumers, or for large suppliers to muscle aside smaller competitors. So what are the real pros and cons for retailers and their suppliers?

Copyright information

© ICR 2011

Authors and Affiliations

  1. 1.RichardsonUSA
  2. 2.PhiladelphiaUSA