Original Article

International Commerce Review

, Volume 10, Issue 1, pp 46-55

First online:

Collaborating in an Imperfect World

  • Upender SubramanianAffiliated with Email author 
  • , Jagmohan S. RajuAffiliated with

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According to some, category captainship is a way for retailers to abuse their power over suppliers, for a retailer and supplier to conspire against consumers, or for large suppliers to muscle aside smaller competitors. So what are the real pros and cons for retailers and their suppliers?