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Recasting College Outreach Approaches to Engage African-American Alumni

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Abstract

Approaches to African-American alumni outreach efforts will be explored to reveal the impact on participation and giving rates. Also, this article provides an authentic case study that will reveal how one institution through its outreach efforts connected with African-American alumni. In conclusion, recommendations are offered for both academic and student affairs administrators who seek to create outreach initiatives that will engage African-American alumni and encourage them to remain lifelong contributors to the institution.

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Authors and Affiliations

  1. Arkansas State University, New Brunswick, NJ, USA

    Lonnie Williams

  2. Rutgers University, New Brunswick, NJ, USA

    Fred Bonner II

  3. University of Arkansas, Fayetteville, AR, USA

    Angela Monts

  4. Texas Tech University, Lubbock, TX, USA

    Dave Louis

  5. Louisiana State University, Baton Rouge, LA, USA

    Petra Robinson

Authors
  1. Lonnie Williams
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  2. Fred Bonner II
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  3. Angela Monts
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  4. Dave Louis
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  5. Petra Robinson
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Correspondence to Fred Bonner II.

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Williams, L., Bonner, F., Monts, A. et al. Recasting College Outreach Approaches to Engage African-American Alumni. J Afr Am St 18, 417–431 (2014). https://doi.org/10.1007/s12111-014-9279-4

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