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Mike Smith: Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers

AMACOM, American Management Association, New York, NY, 2014, 240 pp, Hardcover/eBook: $24.95, ISBN: 978-0-8144-3499-4 (hardcover), ISBN: 0-8144-3499-1 (hardcover), ISBN: 978-0-8144-4901-1 (ebook)

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  1. 2553 Rockville Centre Parkway, Oceanside, NY, 11572, USA

    Thomas R. Troland

  2. TRT Advisory, New York, USA

    Thomas R. Troland

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  1. Thomas R. Troland
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Correspondence to Thomas R. Troland.

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Troland, T.R. Mike Smith: Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers. Pub Res Q 31, 232–234 (2015). https://doi.org/10.1007/s12109-015-9419-2

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  • DOI: https://doi.org/10.1007/s12109-015-9419-2

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