The Challenge of E-Book Growth in International Markets
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- Anthony, J. Pub Res Q (2012) 28: 273. doi:10.1007/s12109-012-9292-1
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This extract from a thesis for Pace University’s M.S. Publishing Program examines the challenges key international markets and emerging international markets face as they try to grow their respective e-book markets. Particular challenges discussed are the availability of digital content and affordability of e-reading devices and yet despite these challenges, international publishers are optimistic that an e-book boom will occur in the next few years that will mirror the success of the US e-book market.