Guéguen, N. Chem. Percept. (2011) 4: 195. doi:10.1007/s12078-011-9096-2
It has been previously found that pleasant scents favored positive social relationships. Nevertheless, the effect of such odor on romantic relationships has never been tested. In a laboratory setting, young women were exposed or not with pleasant ambient odors (croissant) that were spread in a room. Hereafter, in another room without any odor, women were solicited for a courtship request by an attractive young male confederate. It was found that women agreed more often to the confederate’s courtship solicitation in the pleasant-smelling condition. Positive mood induced by ambient odors may explain such results.