Date: 15 Sep 2013

How Do Consumers Perceive the Quality-of-Life Impact of Durable Goods? A Consumer Well-Being Model Based on the Consumption Life Cycle

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Abstract

Consumer’s overall perception of quality-of-life impact of a consumer durable (PQOLI) refers to consumer’s subjective evaluation of the degree to which marketplace experiences related to a given product impacts one’s overall quality of life (QOL). What are the factors that impact PQOLI? A model based on the concept of the consumption life cycle is developed to answer this question. The model posits that PQOLI is mostly influenced by satisfaction with product purchase, preparation, ownership, consumption, and maintenance experiences. In turn, the model also posits that with satisfaction with purchase, preparation, ownership, consumption, and maintenance are influenced by a set of consumption experiences. The data was collected using a sample of college students. Each respondent was randomly assigned to one of eight product categories: photo cameras, cell phones, athletic shoes, cologne, televisions, watches, sunglasses, and video consoles. The results were generally supportive of the model. Theoretical and managerial implications are discussed.