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Female Body Image as a Function of Themes in Rap Music Videos: A Content Analysis

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Abstract

A content analysis of rap music videos taken from the end of year countdowns aired on U.S. cable outlets (i.e. BET, MTV, and VH1) was undertaken. The analysis examined the body images of 258 female characters (87.6% Black, 5.8% White, 6.6% other) as a function of the thematic content in the videos (e.g., violence, sex). It was found that, overall, “thin” females were overrepresented in the videos. More interestingly, the body sizes of the female characters varied by three of the four video themes. When the music videos were high in sex, or high in materialism, women were more likely to have smaller body sizes. In contrast, when the videos were high in political awareness, women were more likely to have larger body sizes.

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Authors and Affiliations

  1. University of Illinois at Urbana-Champaign, Urbana, USA

    Yuanyuan Zhang, Travis L. Dixon & Kate Conrad

  2. Department of Communication, University of Illinois at Urbana-Champaign, 244 Lincoln Hall, 702 S. Wright St., Urbana, IL, 61801, USA

    Yuanyuan Zhang

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  1. Yuanyuan Zhang
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  2. Travis L. Dixon
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  3. Kate Conrad
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Correspondence to Yuanyuan Zhang.

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Zhang, Y., Dixon, T.L. & Conrad, K. Female Body Image as a Function of Themes in Rap Music Videos: A Content Analysis. Sex Roles 62, 787–797 (2010). https://doi.org/10.1007/s11199-009-9656-y

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