Journal of Risk and Uncertainty

, Volume 33, Issue 3, pp 165-182

First online:

Dread risks

  • Susan ChiltonAffiliated withUniversity of Newcastle
  • , Michael Jones-LeeAffiliated withUniversity of Newcastle Email author 
  • , Francis KiralyAffiliated withUniversity of Newcastle
  • , Hugh MetcalfAffiliated withUniversity of Newcastle
  • , Wei PangAffiliated withUniversity of Newcastle

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It is a well-established fact that many people view the prospect of premature death by some causes with considerably more disquiet or “dread” than death by other causes. It is equally clear that for most people their personal risk of death by a given cause is also a matter of serious concern. This article reports the findings of a study aimed at estimating the effects of dread and personal risk of death by a specific cause on the willingness-to-pay based Value of Statistical Life (VSL) for that cause.


Dread Willingness to pay Value of Statistical Life