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Visual attention to print-salient and picture-salient environmental print in young children

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Abstract

Environmental print is composed of words and contextual cues such as logos and pictures. The salience of the contextual cues may influence attention to words and thus the potential of environmental print in promoting early reading development. The present study explored this by presenting pre-readers (n = 20) and beginning readers (n = 16) with environmental print that was print-salient or picture-salient. Children’s visual attention to environmental print was measured using an eye tracker. Pre-readers were found to attend more to words in print-salient rather than picture-salient environmental print. In contrast, no difference in attention to words in print- or picture-salient environmental print was found in beginning readers. This suggests that although visual features of environmental print influence attention to words, children may preferentially attend to print according to their reading ability. Print-salient environmental print may be more beneficial for enhancing pre-readers’ visual attention to words, whereas print salience may be less important for beginning readers.

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Notes

  1. The experimental protocol and item set was tested on a group of 22 skilled adult readers (M age = 23.32 years; SD = 7.56). A repeated measures MANOVA with item type (print-salient and picture-salient) as the repeated measures factor and log 10 time to first fixation, percent to total fixations, and percent of fixation duration as the eye tracking measures confirmed that the experimental manipulation influenced attention to the word area in the items, F(3, 25) = 5.98, p = 0.003, η 2p  = 0.42.

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Authors and Affiliations

  1. Griffith Institute for Educational Research, Griffith University, Gold Coast, QLD, 4222, Australia

    Michelle M. Neumann

  2. School of Applied Psychology, Griffith University, Gold Coast, QLD, Australia

    Katelyn Summerfield & David L. Neumann

  3. Behavioural Basis of Health Program, Griffith Health Institute, Griffith University, Gold Coast, QLD, Australia

    David L. Neumann

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  1. Michelle M. Neumann
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  2. Katelyn Summerfield
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  3. David L. Neumann
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Correspondence to Michelle M. Neumann.

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Neumann, M.M., Summerfield, K. & Neumann, D.L. Visual attention to print-salient and picture-salient environmental print in young children. Read Writ 28, 423–437 (2015). https://doi.org/10.1007/s11145-014-9531-2

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  • DOI: https://doi.org/10.1007/s11145-014-9531-2

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