Quality and Quantity

, 43:401

Quality_Marriage Deployment in determining priority needs for initiating marriage loyalty

Authors

    • Quality and Productivity Improvement, Faculty of Science and Technology (FST)National University of Malaysia (UKM)
  • Jemain Abdul Aziz
    • Quality and Productivity Improvement, Faculty of Science and Technology (FST)National University of Malaysia (UKM)
  • M. A. Khairul Anuar
    • Quality and Productivity Improvement, Faculty of Science and Technology (FST)National University of Malaysia (UKM)
  • Saludin Mohd. Nasir
    • Quality and Productivity Improvement, Faculty of Science and Technology (FST)National University of Malaysia (UKM)
Research Note

DOI: 10.1007/s11135-007-9115-1

Cite this article as:
Fatimah, P.L.R., Abdul Aziz, J., Anuar, M.A.K. et al. Qual Quant (2009) 43: 401. doi:10.1007/s11135-007-9115-1

Abstract

Marriage life is an abstract and complex matter that even for husband and wife themselves find not as easy as they expect in achieving a long term marriage. The differences between spouses may lead to disabilities to see clearly their spouse needs. The disabilities may implicate to a bigger issue which is loyalty. In this study, the analysis have been carried out to determine priority needs in marriage for initiating loyalty. In using Quality Function (QFD) adaptations, we created “Quality_Marriage Deployment” by deploy the marriage in quality perspectives. As result, we succeed to identify 7 of 15 variables with the lowest performance value that make them as the priority needs. Based on the needs, we proposed some actions both in perspective of marriage and quality knowledge. Furthermore, the result shows Quality_Marriage Deployment matrix may generally easier for any user to read and know directly what variables need to be improved. Each solutions were presented to allow the users to act in a more efficient and effective in time and energy.

Keywords

QFD Marital relationship Marital adjustment Marital intimacy Customer commitment Customer satisfaction Service quality

Copyright information

© Springer Science + Business Media B.V. 2007