The Enduring Effects of Social Pressure: Tracking Campaign Experiments Over a Series of Elections
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Recent field experiments have demonstrated the powerful effect of social pressure messages on voter turnout. This research note considers the question of whether these interventions’ effects persist over a series of subsequent elections. Tracking more than one million voters from six experimental studies, we find strong and statistically significant enduring effects one and sometimes two years after the initial communication.
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- The Enduring Effects of Social Pressure: Tracking Campaign Experiments Over a Series of Elections
Volume 32, Issue 3 , pp 423-430
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- Author Affiliations
- 1. Yale University, New Haven, CT, USA
- 2. University of Northern Iowa, Ceder Falls, IA, USA
- 3. University of Miami, Miami, FL, USA
- 4. Fordham University, Bronx, NY, USA