Issue Convergence in Presidential Campaigns
Cite this article as: Damore, D.F. Polit Behav (2005) 27: 71. doi:10.1007/s11109-005-3077-6 Abstract
This effort seeks to expand our understanding of the supply-side of the campaign process by investigating how candidate competition for agenda control affects occurrences of issue convergence (the discussion of the same issues by competing candidates) in campaigns for the presidency. More specifically, I integrate hypotheses suggested by extant literature into a framework that captures the factors that motivate presidential candidates’ selection of issues and the factors that affect their decisions to address issues also discussed by their opponents. These hypotheses are tested with duration analysis and data gathered from all available campaign advertisements produced by candidates competing in the 1976 through 1996 presidential elections. The results indicate that occurrences of issue convergences are quite frequent in presidential campaigns and that candidates’ decisions to address the same issues are affected by an issue’s saliency and partisan ownership, as well by changes in the campaign environment.
Keywords presidential campaigns agenda setting candidate strategy campaign communication campaign issues References Aldrich, John A., John, D. Griffin 2003 The presidency and the campaign: creating voter priorities in the 2000 election. Nelson, Michael eds. The Presidency and the Political System7 Congressional Quarterly Press Washington DC 239 256 Google Scholar Ansolabehere, Stephen, Shanto, Iyengar 1995Going Negative: How Political Advertisements Shrink and Polarize the Electorate. Free Press New York Google Scholar Ansolabehere, Stephen, Iyengar, Shanto 1994 Riding the wave and claiming ownership over issues. Public Opinion Quarterly 58 335 357 Google Scholar Baumgartner, Frank R., Jones, Bryan D. 1993Agendas and Instability in American Politics University of Chicago Press Chicago Google Scholar Box-Steffensmeier, Janet M., Christopher, Zorn 2002 Duration models for repeated events. The Journal of Politics 64 1069 1094 Google Scholar Box-Steffensmeier, Janet M., Christopher, Zorn 2001 Duration models and proportional hazards in political science. American Journal of Political Science 45 972 88 Google Scholar Budge, Ian 1993 Issues, dimensions, and agenda change in postwar democracies: longterm trends in party election programs and newspaper reports in twenty-three democracies. Riker, William eds. Agenda Formation University of Michigan Press Ann Arbor 41 80 Google Scholar Burstein, Paul 2003 The impact of public opinion on public policy: a review and an agenda. Political Research Quarterly 56 29 40 Google Scholar Chong, Dennis 1996 Creating common frames of reference on political issues Mutz, Diana C. Sniderman, Paul M. Brody, Richard A. eds. Political Persuasion and Attitude Change. University of Michigan Press Ann Arbor 195 224 Google Scholar Damore, David F. 2004 The dynamics of issue ownership in presidential campaigns. Political Research Quarterly 57 391 397 Google Scholar Damore, David F. 2003 Using campaign advertisements to assess campaign processes. Journal of Political Marketing 3 39 59 Google Scholar Damore, David F. 2002 Candidate strategy and the decision to go negative. Political Research Quarterly 55 669 685 Google Scholar Downs, Anthony 1957An Economic Theory of Democracy. Harper New York Google Scholar Edelman, Murray 1964The Symbolic Uses of Politics. University of Illinois Press Urbana, IL Google Scholar Franklin, Charles H. 1991 Eschewing obfuscation: campaigns and perception of U.S. senate incumbents. American Political Science Review 85 1193 1214 Google Scholar Geer, John G. 1998 Campaigns, party competition, and political advertising Geer, John G. eds. Politicians and Party Politics. Johns Hopkins University Press Baltimore 186 217 Google Scholar Goldman, Peter, Thomas M. DeFrank, Mark, Miller, Andrew, Murr, , Tom, Mathews 1992Quest for the Presidency. Texas A & M University Press College Station, TX Google Scholar
Holbrook, Thomas M. (1996).
Do Campaigns Matter? Thousand Oaks, CA: Sage Publications Iyengar, Shanto, and Donald R. Kinder (1987). News That Matters. Chicago: Chicago University Press. Jacobs, Lawrence, Shapiro, Robert Y. 1994 Issues, candidate image, and priming: the use of private polls in kennedy’s 1960 presidential campaign. American Political Science Review 88 527 540 Google Scholar Jacobson, Gary C. 1990The Electoral Origins of Divided Government. Westview Press Boulder Google Scholar Jones, Bryan D. 1994Reconceiving Decision-Making in Democratic Politics. University of Chicago Press Chicago Google Scholar Kahn, Kim Fridkin, Kenney, Patrick J. 1999The Spectacle of U.S. Senate Campaigns. Princeton University Press Princeton Google Scholar Kingdon, John 1984Agendas, Alternatives, and Public Policies. Little, Brown, and Company Boston Google Scholar Lau, Richard R., Lee, Sigelman, Caroline, Heldman, Paul, Babbitt 1999 The effects of negative political advertisements: a meta-analytic assessment. American Political Science Review 93 851 876 Google Scholar Lupia, Arthur, McCubbins, Mathew D. 1998The Democratic Dilemma. Cambridge University Press New York Google Scholar Petty, Richard E., Cacioppo, John T. 1981Attitudes and Persuasion: Classic and Contemporary Approaches. William C. Brown Dubuque, IA Google Scholar Petrocik, John R. 1996 Issue ownership in presidential elections, with a 1980 case study. American Journal of Political Science 40 825 50 Google Scholar
Petrocik, John R., William L. Benoit, and Glenn J. Hansen (2003–2004). Issue ownership and presidential campaigning, 1952–2000. Political Science Quarterly 118: 599–626.
Pfau, Michael, Kenski, H. C. 1990Attack Politics: Strategy and Defense. Prager New York Google Scholar Prentice, R. L., Williams, B. J., Peterson, A. V. 1981 On the regression analysis of multivariate failure time data. Biometrika 68 373 70 Google Scholar Riker, William H. 1993 Introduction Riker, William eds. Agenda Formation University of Michigan Press Ann Arbor 1 12 Google Scholar Sears, David O. 1993 Symbolic politics: a socio-psychological theory Iyengar, Shanto McGuire, William eds. Explorations in Political Psychology Duke University Press Durham NC 113 149 Google Scholar Shaw, Daron R. 1999a The effect of tv ads and candidate appearances on statewide presidential votes, 1988–96. American Political Science Review 93 345 362 Google Scholar Shaw, Daron R. 1999b The methods behind the madness: presidential electoral college strategies, 1988–1996. Journal of Politics 61 893 913 Google Scholar Shepsle, Kenneth A. Weingast, Barry R. eds. 1995Positive Theories of Congressional Institutions. University of Michigan Press Ann Arbor Google Scholar Simon, Adam F. 2002The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy. Cambridge University Press New York Google Scholar Skaperdas, Stergios, Grofman, Bernard 1995 Modeling negative campaigning. American Political Science Review 89 49 61 Google Scholar Smith, Tom W. 1985 The polls: america’s most important problems, part I: national and international. Public Opinion Quarterly 49 264 274 Google Scholar Spiliotes, Constantine J., Lynn, Vavreck 2002 Campaign advertising: partisan convergence and divergence? Journal of Politics 64 249 261 Google Scholar Copyright information
© Springer Science+Business Media, Inc. 2005