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The cross-border hostile bid fight between Scania in Sweden and the two German companies MAN and Volkswagen: institutional change and the mandatory bid rule

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Abstract

International hostile takeovers provide a unique context for studying how corporate governance mechanisms migrate across countries. This paper is prompted by a case study of the cross-border takeover fight between the target companies Scania (Sweden) and MAN (Germany) and the involvement of the owners of Volkswagen, Porsche (both Germany) and Investor (Sweden), 1999–2014. It reveals how incumbent owners in Germany and Sweden—two countries with a history of corporate control through blockholdings, corporatist-governance, state control (Germany) and multiple voting shares (Sweden)—manage to take advantage of the minority shareholders through arbitraging the differences in implementation of a new governance device across borders. The study focuses in particular on the mandatory bid rule (MBR) that forces a shareholder who passes a certain threshold of ownership to bid for the rest of the shares. The study reveals over twenty incidents of breaches of the idea of the MBR, to the detriment of minority shareholders. Building on institutional theory and sociology, the study provides useful insight into how incumbent actors may use bargaining power to capture a new regulation and circumvent it. Furthermore, the case illustrates the importance of legitimacy in the efforts to converge corporate governance systems. Thirdly, it adds to the critique of the mandatory bid rule in countries with a governance system supporting blockholders. Overall, the study raises a number of important issues regarding how national politics shape corporate governance and responds to new actors and coalitions of actors entering the scene. A convergence of takeover regulation not compatible with the legal framework might result in a less efficient than anticipated outcome of the market for corporate control. These results are consistent with the institutional theory perspective that key actors may have a vested interest in resisting change.

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Notes

  1. Ahead of the adoption of the EU Takeover Directive of 2004 there was pressure to stop the system of differential voting shares. The equal treatment of all shareholders is further addressed through the voluntary Breakthrough Rule (Article 11 of the Takeover Directive).

  2. This line of reasoning relates to compensation in cases where minority shareholders act as free riders and the controlling shareholder wishes to receive part of the bid premium in a sale (Grossman and Hart 1980). In some circumstances, it may even be preferable to allow for different prices, to ensure that the deal goes through (Easterbrook and Fischel 1981).

  3. This was named NBK, Näringslivets börskommitté, Commerce Stock Exchange Committee. It was founded in 1968, as a joint initiative by the Confederation of Swedish Industries and the Stockholm Chamber of Commerce with the aim of promoting good practices on the Swedish stock market.

  4. Among actors exempted excepted from the MBR because ownership surpassed 30 % were a number of foundations and families with high societal standing (for a list see SIS Ownership service Ägarservice 2003).

  5. “The MBR becomes the new law”. News agency TT, 16 February 2006. This and subsequent translations from Swedish media are the author’s own.

  6. The SFSA has delegated to the Swedish Securities Council the duties referred to in Ch. 7 § 10 of the Act on Public Takeover Offers on the Stock Market (FFFS 2006:4). This means that it is incumbent upon the Council to rule on a number of issues related to the mandatory bid rule.

  7. Finland settled for a 30 % trigger as well as a 50 % trigger, Denmark and Italy apply a 33 % threshold and a 50 % threshold. Norway let companies from EU members comply with their domestic thresholds. For domestic companies and companies outside the EU thresholds are set at 33, 40 and 50 %.

  8. Hopt and Leyens (2004) offer a number of accounts of the development of German corporate governance; also in Fligstein (2001).

  9. For an account on German Takeover regulation see Cioffi (2002), Gordon (2004) and Hopt and Leyens (2004).

  10. Other examples are the creation of antitrust issues, change of the financing structure, counter-offer for the takeover of the bidder (‘Pac Man’ offer), severance packages for management board (‘golden parachutes’) and agreements on change of control clauses.

  11. German Corporate Governance Code (2006) and German Securities Acquisition and Takeover Act (2004), WpÜG.

  12. The years 1998–2008 I covered Scania in a previous role as financial journalist for different media in Stockholm. The study here, however, is based solely on publicly available material.

  13. Swedish media is full of examples of Östling’s negative stance on consolidation in the industry, e.g. Swärd, L and Larsson Ask, B. “The Volvo–Scania deal: An all Swedish solution put thousands of jobs in danger”, Svenska Dagbladet, 17 January 1999.

  14. “Scania CEO shuns merger”. Reuters wire service, 2 October 2003.

  15. Nachemson-Ekwall, S. “Ready to step down”. Dagens Industri, Dimension, 1 July 2010.

  16. See e.g. Hammarström, M. “Investor, largest investor in Ainax”. Dagens Industri. 15 June 2004; Billing, A. “Investor can circumvent mandatory bid”. Veckans Affärer, 23 August 2004; Ibid. “Scania. Hidden share purchases by the Wallenbergs”. Veckans Affärer. 8 November 2004.

  17. The sell-out was part of the unwinding of the crossholding in German industry. An account of the modernization and marketization of German AG is offered in Jenikins, P. and R. Milne, R. “Binding German companies to foreign interest”, Financial Times, 31 March 2005.

  18. The term ‘free float’ refers to the portion of a firm’s shares that are available for trade, i.e. not part of long-term shareholdings. Obviously, the shares in a firm that are subject to trade can change.

  19. Nachemson-Ekwall, S. “Document: the fight over Scania: Handelsbanken left in the cold by Investor”. Dagens Industri. 6 December 2006.

  20. Ibid.

  21. Nachemson-Ekwall, S. “Scania and MAN—an industrial logical merger can never be stopped”. Dagens Industri. 13 September 2006.

  22. Mackintosh, J and Milne, R. “Pischetsrieder dismisses MAN bid”. Financial Times, 26 September 2006.

  23. Björk, M, Jonsson, J and Nachemson-Ekwall, S. “Merger rumours grow in Scania/MAN”. Dagens Industri, 6 October 2006. “Investor: Does not rule out counter bid on MAN”, Newswire Direkt, 12 October 2006.

  24. Nachemson-Ekwall, S., 6 December 2006.

  25. Reported in all papers, see Dagens Nyheter, 25 September 2006; Realtid.se, 12 October 2006; Affärsvärlden, 31 October 2006.

  26. See e.g. Betts, P. and Milne, R. “Volkswagens feuds”. Financial Times, 8 November 2006.

  27. Nachemson-Ekwall, S. “VW gains clearance to buy more in Scania”. Dagens Industri, 29 September 2007.

  28. Nachemson-Ekwall, S. “Secret plan for MAN-purchase”, Dagens Industri, 18 October 2007.

  29. The Swedish Financial Authority discussed the VW exception from the Mandatory Bid Rule in a statement of April 10 2008, “MAN does not need to bid for Scania”. According to SFSA it could be claimed that MAN’s holding should be added to VW’s holding, which would then trigger the Mandatory Bid Rule. However as no party had objected to the decision by the Securities Council, SFSA could not act on its own. To this was added that VW in the next step was not to be hit by the MBR as VW had already been granted a general exception to the MBR.

  30. Pehrson, J. “Parliament must listen to the Swedish Securities Council”. Dagens Industri. 7 March 2008; Tandan, E. “DI Debate: Introduce a mandatory bid at 50 and 67 %”. Dagens Industri. 7 March 2008; Andersson, M., Lagerqvist, M. Norman, P. and Grefbäck, P. “Treat all shareholders equal”. Dagens Nyheter, 5 April 2008.

  31. The issue is still very delicate in Sweden but is supported by a number of anecdotal reports and anonymous comments in the Swedish media.

  32. Robur and Alecta, joint press release 19 March 2010.

  33. ”Volkswagen moves key step closer to integrated commercial vehicles group”. VW Press Release, 9 November 2011.

  34. Hägerstrand, A. “VWs coup at the AGM—Institutional investors outraged over German activities in Scania”. Dagens Industri, 5 May 2012.

  35. “Outrage over VW’s abandonment of nomination committee”. Svd.se, 6 May 2013.

  36. VW Press Release, “Volkswagen announces a cash offer to the shareholders of Scania”. 21 February 2014.

  37. “Morgan Stanley Fairness Opinion”, 16 March 2014.

  38. “Swedbank says yes to VW”. Swedbank Press Release. 24 April 2014.

  39. There were other market places, such as the Nordic Growth Market, an exchange, and Aktietorget, an authorized market place that did comply with the SSE’s listing requirements. If Ainax had been listed there, shareholders would have had to flag.

  40. It is fair here to mention that the Swedish Social Democratic government had acted in support of the Swedish model with multiple voting rights during the work with the 13th Takeover Directive.

  41. The complication is mentioned in a statement from the Swedish Securities Council (AMN 2006a:44).

  42. AMN (2007a:08); “Exemption to the mandatory bid”, public on 7 March 2007). Also, VW asked for exception when increasing shareholding in Scania up till 49.9 % (AMN 2007b:36, September 28).

  43. Ibid.

  44. 4 October 2006 VW bought 15 % of the shares in MAN. On 11 October 2006 MAN announced that it had acquired 14.27 % voting interest (11.48 % of capital) in Scania. VW increased its shareholding in MAN from 15 % until 29.9 % on 27 February 2007. At the time VW had 18.7 % of capital and 34 % of votes, and the offer was based on the capital holding alone.

  45. Ibid.

  46. SFSA, 10 April 2008, “Decision regarding a possible mandatory bid in Scania AB, FI Reg. no. 08-3068.

  47. Selznick (1996) questions the focus on shareholder value and profit maximization as an overreaching goal for managers rather than what is good for the company and its stakeholders.

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Acknowledgments

This research has been supported by grants from Jan Wallander and Tom Hedelius Foundation and Torsten Söderberg Foundation. Valuable comments have submitted by Markus Kallifatides, Sven-Erik Sjöstrand, Stefan Einarsson, Yipeng Liu, Trond Randyo and Juan J. Durán.

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Correspondence to Sophie Nachemson-Ekwall.

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Conflict of interest

Between 1998 and 2008 the author covered Scania as a financial journalist working for a variety of different media in Stockholm.

Appendix: chronology of the deals

Appendix: chronology of the deals

See Figs. 5, 6 and 7.

Fig. 5
figure 5

VW takeover of Scania 2000–2014. Note: the left column illustrates votes % (shares %), the middle row lists dates and activities. The right row mentions relevant board changes

Fig. 6
figure 6

VW and MAN 2006–2013. Note: the left column illustrates votes % (shares %), the middle row lists dates and activities. The right row mentions relevant board changes

Fig. 7
figure 7

Porsche and VW 2004–2009. Note: the left column illustrates votes % (shares %), the middle row lists dates and activities. The right row mentions relevant board changes

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Nachemson-Ekwall, S. The cross-border hostile bid fight between Scania in Sweden and the two German companies MAN and Volkswagen: institutional change and the mandatory bid rule. J Manag Gov 21, 27–62 (2017). https://doi.org/10.1007/s10997-015-9333-1

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