Abstract
Using the right messaging strategies, churches can help promote behavior change. Frequencies of disease-specific messages in 21 African-American churches were compared to overall and cancer-specific mortality and morbidity rates as well as church-level variables. Disease messages were found in 1025 of 2166 items. Frequently referenced topics included cancer (n = 316), mental health conditions (n = 253), heart disease (n = 246), and infectious diseases (n = 220). Messages for lung and colorectal cancers appeared at low frequency despite high mortality rates in African-American communities. Season, church size, and denomination showed significant associations with health messages. Next steps include testing messaging strategies aimed at improving the health of churchgoing communities.
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Acknowledgments
This work was supported by the National Institutes of Health, National Center on Minority and Health and Health Disparities Grant No. 1R24MD002769-01, an Established Investigator Award in Cancer Prevention and Control from the Cancer Training Branch of the National Cancer Institute to J. R. Hébert (K05 CA136975), and support from a National Cancer Institute Cancer Education and Career Development Program for B. E. Harmon (R25 CA098566).
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Harmon, B.E., Chock, M., Brantley, E. et al. Disease Messaging in Churches: Implications for Health in African-American Communities. J Relig Health 55, 1411–1425 (2016). https://doi.org/10.1007/s10943-015-0109-3
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DOI: https://doi.org/10.1007/s10943-015-0109-3