Abstract
Increased product variety, compressed cycle times, supply chain network based competition and the uncertainty in business environment are forcing organizations to shift their emphasis towards demand chain management. Though enterprise systems and supply chain management software solutions are well in place in most of the large enterprises in Australia, their ability to support demand chain management approach is not yet known. This paper investigates the adoption of demand chain management in Australian organizations using cross-sectional qualitative field study. It found that the adoption is limited despite the organizational capabilities and sound digital platforms. Standardization, integration, visibility and control of processes and information, enabled by enterprise systems, are helping the organizations in improving their ability to sense and shape market demand and customer needs, and build agility into their decision making processes. Attempts to synchronise operating and finance cycles and collecting market intelligence and sharing of that across the supply chain are some of the initiatives that have started showing benefits. Adopting the demand chain management initiatives such as establishment of market intelligence mechanism, building agility into decision making processes, sophisticated usage of optimization tools embedded in software solutions, and process frameworks such as Supply Chain Operations Reference are helping organizations to achieve both agility and control simultaneously.
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Seethamraju, R. Enterprise systems and demand chain management: a cross-sectional field study. Inf Technol Manag 15, 151–161 (2014). https://doi.org/10.1007/s10799-014-0178-0
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DOI: https://doi.org/10.1007/s10799-014-0178-0