Abstract
The mobile-Government (mGov) service system is conducted through an open network, and it is virtual. This service mode and pattern change inevitably necessitates a behavioral change in citizen attitudes and intentions. Nevertheless, this new pattern of service delivery through mGov has hardly been systematically investigated by any researchers. The objective of this current research is twofold. First, we attempt to reveal the sources of beliefs for developing intention toward the mGov (ITM) system. Then, as the second objective, we investigate cultural influence as the reason for a difference in consumer attitudes and intentions toward mGov. In this regard, the empirical study was conducted in Bangladesh and the USA, which have potential differences in the cultural traits listed by Hofstede. From our statistical analysis, we have identified the sources of beliefs for both Bangladeshi and USA consumers. We observed clear differences in sources of beliefs and their influence on attitudes leading to intention, which demonstrates support for our second objective which was designed to verify the cultural impacts on belief-attitude relations. We understand that these different sources of beliefs influence cognitive, affective, and connative attitudes toward mGov in different ways.
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Appendices
Appendix 1
Measurement Items for the Independent Constructs and the Dependent Construct
Perceived Ease of use (PEOU) | Code |
Learning to seek government service (interaction/transaction) through mobile/smart phones is easy for me. | PEOU1 |
It would be easy for me to become skillful at seeking government service (interaction/transaction) through mobile/smart phones. | PEOU2 |
It is easy for me to navigate the website through mobile device. | PEOU3 |
I believe that it is easy to do what 1 want to do while using the website through mobile device. | PEOU4 |
I can easily download the website through mobile device. | PEOU5 |
Perceived Usefulness (PU) | |
Seeking government service (interaction/transaction) through mobile/smart phones enabled me to complete without harassment. | PU1 |
Seeking government service (interaction/transaction) through mobile/smart phones provided a valuable service. | PU2 |
Seeking government service (interaction/transaction) through mobile/smart phones is useful. | PU3 |
Seeking government service (interaction/transaction) through mobile/smart phones is less costly in terms of service it provides. | PU4 |
Seeking government service (interaction/transaction) through mobile/smart phones helps me accomplishing tasks more quickly. | PU5 |
I can seek government service (interaction/transaction) through mobile/smart phones from anywhere convenient for me. | PU6 |
I can seek government service (interaction/transaction) through mobile/smart phones at anytime convenient for me. | PU7 |
I can seek government service (interaction/transaction) through mobile/smart phones during my travel convenient for me. | PU8 |
Perceived Reliability (PREL) | |
I believe service provided through mobile portal is accurate | PREL1 |
I depend on seeking government service (interaction/ transaction) through mobile/smart phones. | PREL2 |
I believe my financial transaction with government mobile portal is reliable. | PREL3 |
I believe information provided through mobile portal is accurate | PREL4 |
I believe the mobile portal provides organized information. | PREL5 |
I believe that the service provider keeps promises of doing something by a certain time. | PREL6 |
I believe that it provides the service at the time it promises to do so. | PREL7 |
I believe seeking government service (interaction/ transaction) through mobile/smart phones is reliable. | PREL8 |
I can perform the service right the first time. | PREL9 |
Perceived Security and Privacy (PSP) | |
I believe seeking government service (interaction/ transaction) through mobile/smart phones is safe. | PSP1 |
I think the government department takes full responsibility for any type of insecurity during seeking government service (interaction/ transaction) through mobile/smart phones. | PSP2 |
I would not hesitate to provide information during seeking government service (interaction/ transaction) through mobile/smart phones | PSP3 |
The mobile portal does not share my personal information with other sites. | PSP4 |
Perceived Empathy (PEMP) | |
Mobile portal takes prompt action in case of problems. | PEMP1 |
Mobile portal takes care of problems as I expect. | PEMP2 |
In mobile portal, customer service is available. | PEMP3 |
Customer service response is very quick. | PEMP4 |
Customer service team at the mobile portal addresses any concerns that I have. | PEMP5 |
I believe that customer service is important for seeking government service (interaction/ transaction) through mobile/smart phones | PEMP6 |
Perceived Image (PIM) | |
Consumers who seek government service (interaction/ transaction) through mobile/smart phones have high profiles. | PIM1 |
Consumers who seek government service (interaction/ transaction) through mobile/smart phones have higher knowledge in modern ICT. | PIM2 |
Consumers who seek government service (interaction/ transaction) through mobile/smart phones have more prestige than those who do not. | PIM3 |
Seeking government service (interaction/ transaction) through mobile/smart phones enhances consumers’ social status. | PIM4 |
Perceived Enjoyment (PENJ) | |
Seeking government service (interaction/ transaction) through mobile/smart phones is attractive/ appealing. | PENJ1 |
Seeking government service (interaction/ transaction) through mobile/smart phones promotes customer excitement. | PENJ2 |
Seeking government service (interaction/ transaction) through mobile/smart phones is fun. | PENJ3 |
Seeking government service (interaction/ transaction) through mobile/smart phones is entertaining. | PENJ4 |
I feel happy when I use the mobile portal | PENJ5 |
Perceived Compatibility (PCOM) | |
I think seeking government service through mobile/smart phones would fit well with the way that I like to interact/ transact | PCOM1 |
Seeking government service (interaction/ transaction) through mobile/smart phones would fit into my lifestyle. | PCOM2 |
I like virtual environment while seeking government service through mobile/smart phones more than personal interaction with physical offices. | PCOM3 |
Intention toward mGov (ITM) | |
I seek government service (interaction/ transaction) through mobile/smart phones | ATM |
I like to seek government service (interaction/ transaction) through mobile/smart phones | ATM |
I recommend my friends/relatives to seek government service (interaction/ transaction) through mobile/smart phones | ATM |
I will continue seeking government service (interaction/ transaction) through mobile/smart phones | ATM |
Appendix 2
Regression Coefficient for Intention |
Bangladesh |
ITM =0.15*PU +0.28*PREL +0.19*PEOU +0.18*PSP +0.14*PEMP, Errorvar.=0.53, R² = 0.46 (0.059) (0.065) (0.067) (0.073) (0.061) (0.052) 2.58 4.34 2.78 2.39 2.27 10.05 |
USA |
ITM=0.26*PU +0.34*PCOM +0.22*PREL +0.15*PEOU +0.18*PSP, Errorvar.=0.47, R² = 0.48 (0.064) (0.059) (0.067) (0.065) (0.068) (0.056) 4.10 5.86 3.35 2.35 2.61 8.31 |
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Shareef, M.A., Kumar, V., Dwivedi, Y.K. et al. Service delivery through mobile-government (mGov): Driving factors and cultural impacts. Inf Syst Front 18, 315–332 (2016). https://doi.org/10.1007/s10796-014-9533-2
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DOI: https://doi.org/10.1007/s10796-014-9533-2