Skip to main content
Log in

Toward A Positive Theory of Social Entrepreneurship. On Maximizing Versus Satisficing Value Capture

  • Published:
Journal of Business Ethics Aims and scope Submit manuscript

Abstract

In a recent issue of the Journal of Business Ethics, Filipe M. Santos posits that social entrepreneurs maximize not on value capture, but on value creation, only satisficing on value capture to fuel operations, reinvesting in growth, whatever the specific combination of institutional means is deemed appropriate. No doubt the analytical framework of value creation and value capture casts new light on the phenomenon of social entrepreneurship, but we think Santos is asking too much by advocating a shift in focus away from the organization. On the contrary, we maintain that by refocusing the theory on the organizational level and away from the system it is possible to understand that not all organizational solutions available to social entrepreneurs are able to create value and not all value capture strategies can serve a social goal. Indeed, there is only one form of organization that fulfills the criteria of maximizing on value creation, while satisficing on value capture and that is the social enterprise.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

Notes

  1. For a detailed account of these numerous definitions see: Roberts and Woods (2005); Peredo and McLean (2006); Short et al. (2009); Zahra et al. (2009); Dacin et al. (2010); Defourny and Nyssens (2010); Hoogendoorn et al. (2010); OECD (2010); Bacq and Janssen (2011).

  2. This was an issue originally raised by Samuelson (1954, 1955) and Musgrave (1959)

References

  • Alvarez, S. A., & Barney, J. B. (2004). Organizing rent generation and appropriation: Toward a theory of the entrepreneurial firm. Journal of Business Venturing, 19(5), 621–635.

    Article  Google Scholar 

  • Bacq, S., & Janssen, F. (2011). The multiple faces of social entrepreneurship: A review of definitional issues based on geographical and thematic criteria. Entrepreneurship & Regional Development, 23(5–6), 373–403.

    Article  Google Scholar 

  • Bull, C., & Adam, A. (2011). Virtue ethics and customer relationship management: Towards a more holistic approach for the development of ‘best practice’. Business Ethics, 20(2), 121–130.

    Article  Google Scholar 

  • Christy, R., Oliver, G., & Penn, J. (1996). Relationship marketing in consumer markets. Journal of Marketing Management, 12(1–3), 175–187.

    Article  Google Scholar 

  • Dacin, P. A., Dacin, M., & Matear, M. (2010). Social entrepreneurship: Why we don’t need a new theory and how we move forward from here. Academy of Management Perspectives, 24(3), 37–57.

    Article  Google Scholar 

  • Dees, J. G. (1998). Enterprising nonprofits. Harvard Business Review, January–February, 55–67.

  • Dees, J. G., & Anderson, B. B. (2003). For-profit social ventures. International Journal of Entrepreneurship Education, 2 (Special issue on social entrepreneurship), 1–26.

    Google Scholar 

  • Defourny, J., & Nyssens, M. (2010). Conceptions of social enterprise and social entrepreneurship in Europe and the United States: Convergences and divergences. Journal of Social Entrepreneurship, 1(1), 32–53.

    Article  Google Scholar 

  • Driver, M. (2012). An interview with Michael Porter: Social entrepreneurship and the transformation of capitalism. Academy of Management Learning & Education, 11(3), 421–431.

    Article  Google Scholar 

  • Drucker, P. F. (1994). The age of social transformation. The Atlantic Monthly, November, 53–80.

  • Grönroos, C. (1994). Quo Vadis, marketing? Toward a relationship marketing paradigm. Journal of Marketing Management, 10(5), 347–360.

    Article  Google Scholar 

  • Grönroos, C. (1997). Value-driven relational marketing: from products to resources and competencies. Journal of Marketing Management, 13(5), 407–419.

    Article  Google Scholar 

  • Henneberg, S. C., & Mouzas, S. (2004). The Network Customer: A Holistic Approach to Value Management in Networks. ISBM Report 7-2004, The Pennsylvania State University, Institute for the Study of Business Markets.

  • Hoogendoorn, B., Pennings, E., & Thurik, R. (2010). What do we know about social entrepreneurship? An analysis of empirical research. International Review of Entrepreneurship, 8(2), 1–42.

    Google Scholar 

  • Jacobides, M. G., Knudsen, T., & Augier, M. (2006). Benefiting from innovation: Value creation, value appropriation and the role of industry architectures. Research Policy, 35(8), 1200–1221.

    Article  Google Scholar 

  • King, D. R., & Slotegraaf, R. J. (2011). Industry implications of value creation and appropriation investment decisions. Decision Sciences, 42(2), 511–529.

    Article  Google Scholar 

  • Mair, J., & Martí, I. (2006). Social entrepreneurship research: A source of explanation, prediction, and delight. Journal of World Business, 41, 36–44.

    Article  Google Scholar 

  • Martin, R., & Osberg, S. (2007). Social entrepreneurship: The case for definition. Stanford Social Innovation Review, Spring, 29–39.

  • Mizik, N., & Jacobson, R. (2003). Trading off between value creation and value appropriation: The financial implications of shifts in strategic emphasis. Journal of Marketing, 67(1), 63–76.

    Article  Google Scholar 

  • Musgrave, R. A. (1959). The theory of public finance. New York: McGraw-Hill.

    Google Scholar 

  • OECD. (2010). SMEs, entrepreneurship and innovation. Paris: OECD Publications.

    Book  Google Scholar 

  • Peredo, A. M., & McLean, M. (2006). Social entrepreneurship: A critical review of the concept. Journal of World Business, 41(1), 56–65.

    Article  Google Scholar 

  • Porter, E. M., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, January–February, 1–17.

  • Roberts, D., & Woods, C. (2005). Changing the world on a shoestring: The concept of social entrepreneurship (pp. 45–51). Autumn: Business Review.

    Google Scholar 

  • Samuelson, P. A. (1954). The pure theory of public expenditure. The Review of Economics and Statistics, 36(4), 387–389.

    Article  Google Scholar 

  • Samuelson, P. A. (1955). Diagrammatic exposition of a theory of public expenditure. The Review of Economics and Statistics, 37(4), 350–356.

    Article  Google Scholar 

  • Santos, F. M. (2012). A positive theory of social entrepreneurship. Journal of Business Ethics, 111(3), 335–351.

    Article  Google Scholar 

  • Seelos, C., & Mair, J. (2004). Entrepreneurs in service of the poor: Models for business contributions to sustainable development. IESE Occasional Paper, University of Navarra, IESE Business School.

  • Sheth, J. N., & Parvatiyar, A. (1995). Relationship marketing in consumer markets: Antecedents and consequences. Journal of the Academy of Marketing Science, 23(4), 255–271.

    Article  Google Scholar 

  • Short, J. C., Moss, T. W., & Lumpkin, G. T. (2009). Research in social entrepreneurship: Past contributions and future opportunities. Strategic Entrepreneurship Journal, 3(2), 161–194.

    Article  Google Scholar 

  • Simon, H. A. (1959). Theories of decision-making in economics and behavioral science. American Economic review, 49(3), 253–283.

    Google Scholar 

  • Wagner, S. M., Eggert, A., & Lindemann, E. (2010). Creating and appropriating value in collaborative relationships. Journal of Business Research, 63(8), 840–848.

    Article  Google Scholar 

  • Zahra, S. A., Gedajlovic, E., Neubaum, D. O., & Shulman, J. M. (2009). A typology of social entrepreneurs: Motives, search processes and ethical challenges. Journal of Business Venturing, 24(5), 519–532.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Alejandro Agafonow.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Agafonow, A. Toward A Positive Theory of Social Entrepreneurship. On Maximizing Versus Satisficing Value Capture. J Bus Ethics 125, 709–713 (2014). https://doi.org/10.1007/s10551-013-1948-z

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10551-013-1948-z

Keywords

Navigation