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Conscious Enterprise Emergence: Shared Value Creation Through Expanded Conscious Awareness

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Abstract

We propose conscious awareness as a mechanism for creating “shared value”; a form of value that Porter describes as putting social and community needs before profit. We explore the mechanism empirically in an entrepreneurial context and find that spiritual practices increase conscious awareness which, in turn, shapes entrepreneurial intentions and venture characteristics focused on shared value.

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Authors and Affiliations

  1. University of Waikato Management School, Private Bag 3105, Hamilton, New Zealand

    Kathryn Pavlovich

  2. Auckland University of Technology, 55 Wellesley Street East, Auckland Central, 1010, New Zealand

    Patricia Doyle Corner

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  1. Kathryn Pavlovich
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  2. Patricia Doyle Corner
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Correspondence to Kathryn Pavlovich.

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Pavlovich, K., Corner, P.D. Conscious Enterprise Emergence: Shared Value Creation Through Expanded Conscious Awareness. J Bus Ethics 121, 341–351 (2014). https://doi.org/10.1007/s10551-013-1726-y

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  • DOI: https://doi.org/10.1007/s10551-013-1726-y

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