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Reframing the Business Case for Diversity: A Values and Virtues Perspective

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Abstract

We provide an ethical evaluation of the debate on managing diversity within teams and organizations between equality and business case scholars. Our core assertion is that equality and business case perspectives on diversity from an ethical reading appear stuck as they are based on two different moral perspectives that are difficult to reconcile with each other. More specifically, we point out how the arguments of equality scholars correspond with moral reasoning grounded in deontology, whereas the foundations of the business case perspective are crafted by utilitarian arguments. We show that the problems associated with each diversity perspective correspond with the traditional concerns with the two moral perspectives. To resolve this stalemate position, we argue that the equality versus business case debate needs to be approached from a third, less well-known moral perspective (i.e. virtue ethics). We posit that a focus on virtues can enhance equality by reducing prejudice and illustrate this by applying it to the HRM domains of recruitment and selection and of performance management. Subsequently, we argue that values are key to aligning virtues with each other and with corporate strategy, delineate our values and virtues perspective on diversity, and argue why and how it can enhance organizational performance.

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Notes

  1. This is under the assumption that such discrimination leads to ingroup favoritism and thus advantages for majority group members. Equality scholars differ in the extent to which they would favor affirmative action or positive discrimination policies (cf. Liff 1997; Liff and Dickens 2000). Equality scholars who emphasize ‘difference’ generally favor such policies because they compensate minority group members for (structural) inequalities (i.e. emphasizing colourful approaches). In contrast, equality scholars who emphasize ‘sameness’ generally reject such policies based on the argument that all people are essentially the same and hence should be treated the same (i.e. emphasizing colour-blind approaches).

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van Dijk, H., van Engen, M. & Paauwe, J. Reframing the Business Case for Diversity: A Values and Virtues Perspective. J Bus Ethics 111, 73–84 (2012). https://doi.org/10.1007/s10551-012-1434-z

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