Journal of Business Ethics

, Volume 105, Issue 1, pp 83–93

Modeling the Relationship Among Perceived Corporate Citizenship, Firms’ Attractiveness, and Career Success Expectation


  • Chieh-Peng Lin
    • Institute of Business & ManagementNational Chiao Tung University
  • Yuan-Hui Tsai
    • Department of FinanceChihlee Institute of Technology
  • Sheng-Wuu Joe
    • Department of Business AdministrationVanung University
    • Graduate Institute of Business AdministrationNational Taichung University of Education

DOI: 10.1007/s10551-011-0949-z

Cite this article as:
Lin, C., Tsai, Y., Joe, S. et al. J Bus Ethics (2012) 105: 83. doi:10.1007/s10551-011-0949-z


Drawing on propositions from the signaling theory and expectancy theory, this study hypothesizes that the perceived corporate citizenship of job seekers positively affects a firm’s attractiveness and career success expectation. This study’s proposed research hypotheses are empirically tested using a survey of graduating MBA students seeking a job. The empirical findings show that a firm’s corporate citizenship provides a competitive advantage in attracting job seekers and fostering optimistic career success expectation. Such findings substantially complement the growing literature arguing that corporate citizenship brings firms competitive advantages without solid evidence from the perspective of recruitment and human resources. Finally, managerial implications and limitations of this study are also discussed.


Corporate citizenship Organizational attractiveness Career expectation Ethical citizenship Discretionary citizenship

Copyright information

© Springer Science+Business Media B.V. 2011