Journal of Business Ethics

, Volume 102, Issue 1, pp 29–45

Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective

Authors

    • College of BusinessCentral Washington University
  • Benjamin B. Dunford
    • Krannert School of ManagementPurdue University
  • Alan D. Boss
    • Business ProgramUniversity of Washington Bothell
  • R. Wayne Boss
    • Leeds School of BusinessUniversity of Colorado at Boulder
  • Ingo Angermeier
    • Spartanburg Regional Healthcare System
Article

DOI: 10.1007/s10551-011-0903-0

Cite this article as:
Hansen, S.D., Dunford, B.B., Boss, A.D. et al. J Bus Ethics (2011) 102: 29. doi:10.1007/s10551-011-0903-0

Abstract

Research on corporate social responsibility (CSR) has tended to focus on external stakeholders and outcomes, revealing little about internal effects that might also help explain CSR-firm performance linkages and the impact that corporate marketing strategies can have on internal stakeholders such as employees. The two studies (N = 1,116 and N = 2,422) presented in this article draw on theory from both corporate marketing and organizational behavior (OB) disciplines to test the general proposition that employee trust partially mediates the relationship between CSR and employee attitudinal and behavioral outcomes. Both studies provide evidence in support of these general relationships. Theoretical and practical implications of these findings are discussed in the context of CSR and corporate marketing research.

Keywords

Corporate marketingCorporate social responsibilityEmployee attitudesEmployee trustEthical corporate marketingOrganizational behavior

Copyright information

© Springer Science+Business Media B.V. 2011