Archives of Sexual Behavior

, Volume 42, Issue 3, pp 475–485

Implicit Sexual Associations in Heterosexual and Homosexual Women and Men

Original Paper

DOI: 10.1007/s10508-012-9920-z

Cite this article as:
Snowden, R.J. & Gray, N.S. Arch Sex Behav (2013) 42: 475. doi:10.1007/s10508-012-9920-z


Patterns of genital arousal to sexual stimuli are somewhat different between men and women. Heterosexual males and homosexual males show clear category specific arousal that is consistent with their self-reported sexual preference. However, heterosexual women do not show this category specificity. In the present study, we attempted to measure a person’s automatic appraisals of stimuli with respect to the concept of sex via the use of implicit measures (the Implicit Association Test and the priming task). In three experiments, we showed that heterosexual females did not show a sex-related category specific response in favor of male versus female stimuli. However, this lack of specificity was not due to a lack of sex-related appraisals, but by equal appraisals of both male and female stimuli. On the other hand, heterosexual men, homosexual men, and homosexual women all showed automatic sex-related appraisals of stimuli that were category specific and in line with their self-reported sexual preference. The study shows difference in the pattern of sexual interest between genders at the earliest stages of the evaluation of a stimulus.


Sexual attractionImplicit Association TestPriming taskGay menLesbiansSexual orientation

Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  1. 1.School of PsychologyCardiff UniversityCardiffUK
  2. 2.Ty CatrinPastoral CymruCardiffUK