Annals of Operations Research

, Volume 203, Issue 1, pp 81–99

A logistics deployment decision support system at Pfizer


    • College of Business AdministrationRider University
  • Emmanuel Peters
    • Johnson & Johnson, Inc.
  • Vijay Gupta
    • Pfizer, Inc.
  • Oduntan Bode
    • Johnson & Johnson, Inc.

DOI: 10.1007/s10479-010-0775-1

Cite this article as:
Miller, T., Peters, E., Gupta, V. et al. Ann Oper Res (2013) 203: 81. doi:10.1007/s10479-010-0775-1


We constructed a decision-support-system (DSS) to help the distribution network of Pfizer plan the daily deployment of finished goods inventory across its network. Utilizing databases, programming languages, spreadsheets and data inputs from the firm’s ERP; this system guides daily shipments of critical inventory between plants, distribution centers and copackers. This DSS improved the firm’s ability to effectively utilize its storage capacity and meet customer shipping requirements across a widely dispersed network.


LogisticsDecision support systemsDistribution networkInventory deployment

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© Springer Science+Business Media, LLC 2010