Annals of Operations Research

, Volume 203, Issue 1, pp 81-99

First online:

A logistics deployment decision support system at Pfizer

  • Tan MillerAffiliated withCollege of Business Administration, Rider University Email author 
  • , Emmanuel PetersAffiliated withJohnson & Johnson, Inc.
  • , Vijay GuptaAffiliated withPfizer, Inc.
  • , Oduntan BodeAffiliated withJohnson & Johnson, Inc.

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We constructed a decision-support-system (DSS) to help the distribution network of Pfizer plan the daily deployment of finished goods inventory across its network. Utilizing databases, programming languages, spreadsheets and data inputs from the firm’s ERP; this system guides daily shipments of critical inventory between plants, distribution centers and copackers. This DSS improved the firm’s ability to effectively utilize its storage capacity and meet customer shipping requirements across a widely dispersed network.


Logistics Decision support systems Distribution network Inventory deployment