Polling Booth Surveys: A Novel Approach for Reducing Social Desirability Bias in HIV-Related Behavioural Surveys in Resource-Poor Settings
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This study compared rates of HIV-related sexual risk behaviours reported in individual face-to-face (FTFI) and group anonymous polling booth (PBS) interviews in India. In PBS, respondents grouped by gender and marital status answered yes/no questions by putting tokens with question numbers in colour-coded containers. Data were subsequently collated for each group as a whole, so responses were not traceable back to individuals. Male and female PBS participants reported substantially higher rates of pre-marital, extra-marital, commercial and anal sex than FTFI participants; e.g. 11 vs. 2% married males reported paying for sex; 6 vs. 1% unmarried males reported homosexual anal sex.
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- Polling Booth Surveys: A Novel Approach for Reducing Social Desirability Bias in HIV-Related Behavioural Surveys in Resource-Poor Settings
AIDS and Behavior
Volume 16, Issue 4 , pp 1054-1062
- Cover Date
- Print ISSN
- Online ISSN
- Springer US
- Additional Links
- Social desirability bias
- Sexual behaviour
- Survey methodologies
- Interviewing techniques
- Industry Sectors
- Author Affiliations
- 1. URESP, Centre de Recherche FRSQ du CHA Universitaire de Québec, Quebec, Canada
- 2. Department of HIV & Sexually Transmitted Infections, Health Protection Services—Colindale, Health Protection Agency, 61 Colindale Avenue, London, NW9 5EQ, UK
- 3. London School of Hygiene & Tropical Medicine, London, UK
- 4. CHARME-India Project, Bangalore, India
- 5. Rajarajeswari Medical College and Hospital, Bangalore, India
- 6. University of Manitoba, Winnipeg, Canada
- 7. Karnataka Health Promotion Trust, Bangalore, India
- 8. St. John’s Medical College and Hospital, Bangalore, India
- 9. Karuna Medical College and Hospital, Palakkad, India
- 10. Département de médecine sociale et préventive, Université Laval, Québec, Canada