Autonomous Agents and Multi-Agent Systems

, Volume 17, Issue 3, pp 372–396

Technology diffusion: analysing the diffusion of agent technologies

Authors

  • Jez McKean
    • Jazzle
  • Hayden Shorter
    • Aepona Ltd
    • Department of Computer ScienceKing’s College London
  • Peter McBurney
    • Department of Computer ScienceUniversity of Liverpool
  • Steven Willmott
    • Dept Llenguatges i Sistemes InformaticsUniversitat Politecnica de Catalunya
Article

DOI: 10.1007/s10458-008-9052-y

Cite this article as:
McKean, J., Shorter, H., Luck, M. et al. Auton Agent Multi-Agent Syst (2008) 17: 372. doi:10.1007/s10458-008-9052-y

Abstract

Despite several examples of deployed agent systems, there remain barriers to the large-scale adoption of agent technologies. In order to understand these barriers, this paper considers aspects of marketing theory which deal with diffusion of innovations and their relevance to the agents domain and the current state of diffusion of agent technologies. In particular, the paper examines the role of standards in the adoption of new technologies, describes the agent standards landscape, and compares the development and diffusion of agent technologies with that of object-oriented programming. The paper also reports on a simulation model developed in order to consider different trajectories for the adoption of agent technologies, with trajectories based on various assumptions regarding industry structure and the existence of competing technology standards. We present details of the simulation model and its assumptions, along with the results of the simulation exercises.

Keywords

AgentsMulti-agent systemsSimulation modelsTechnology diffusion
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Copyright information

© Springer Science+Business Media, LLC 2008