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Factors affecting the adoption of cloud services in enterprises

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Abstract

Cloud computing services offer enterprise clients many advantages such as reduced costs, easy maintenance and the easy re-provisioning of resources, thus contributing to increased profits. However, little is known about the adoption behavior of such services among enterprises. This study applies the technology–organization–environment framework to investigate determinants of cloud computing service adoption behavior. Data collected from 102 valid enterprises in Taiwan provide strong support for the model. Results indicate that technological (i.e., relative advantage, observability and security), organizational (i.e., financial costs and satisfaction with existing IS) and environmental (i.e., competition intensity) factors were positively related to intention to adopt cloud computing services, accounting for 52 % of variance. Implications and limitations are discussed.

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Acknowledgments

This research was supported by grants from the National Science Council of the Republic of China under Contract Number MOST100-2410-H-141-007. The authors would like to thank the editor and anonymous reviewers for valuable comments and suggestions.

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Correspondence to Judy Chuan-Chuan Lin.

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Appendix

Appendix

List of items by construct

Relative advantage (RA) Moore and Benbasat (1991).

  1. 1.

    Using cloud services reduces costs (e.g., customer service, procurement, human resources, IT training, investment and administration management).*

  2. 2.

    Using cloud services saves time (e.g., customer support, employee and supplier management).*

  3. 3.

    Using cloud services increase my productivity.*

Perceived ease of use (PE) Moore and Benbasat (1991).

  1. 1.

    Learning to operate cloud services is easy for me.*

  2. 2.

    I believe that it is easy to get a cloud service to do what I want it to do.*

  3. 3.

    My interaction with cloud services is clear and understandable.*

  4. 4.

    Overall, I believe that cloud services are easy to use.*

Compatibility (CO) Moore and Benbasat (1991).

  1. 1.

    Using cloud services is compatible with all aspects of my work.*

  2. 2.

    I think that using cloud services fits well with the way I like to work.*

  3. 3.

    Using cloud services fits into my work style.*

Trialability (TR) Moore and Benbasat (1991).

  1. 1.

    I’ve had a great deal of opportunity to try various cloud services.

  2. 2.

    Before deciding whether to use any cloud services, I was able to properly try them out.*

  3. 3.

    I was permitted to use a cloud service on a trial basis long enough to see what it could do.*

Observability (OB) Moore and Benbasat (1991).

  1. 1.

    I would have no difficulty telling others about the results of using cloud services.*

  2. 2.

    I believe I could communicate to others the consequences of using cloud services.*

  3. 3.

    I have seen what others in my organization do with cloud services.*

  4. 4.

    Cloud services are very visible in my organization.*

Perceived security (PS) Chellappa and Pavlou (2002).

  1. 1.

    I believe that my work will not be manipulated by unauthorized persons when using cloud services.*

  2. 2.

    I believe that cloud services will not expose my work to unauthorized persons.*

  3. 3.

    I believe that cloud service providers and their personnel are careful to comply with relevant laws and regulations.*

  4. 4.

    I believe that cloud services provide reliable data recovery to keep my business running well.*

Firm size Meyer and Goes (1988).

Approximately how many employees does your organization have in total, including all branches, divisions, and subsidiaries?

__________ (people) Don’t know

Global scope Zhu et al. (2004).

  1. 1.

    Was your company established outside of Taiwan? (Y/N)?

  2. 2.

    Does your company have international subsidiaries? (Y/N)?

Financial cost (FC) Kuan and Chau (2001).

  1. 1.

    Using cloud services reduces set-up costs.

  2. 2.

    Using cloud services reduces running costs.*

  3. 3.

    Using cloud services reduces systems management and maintenance costs. *

  4. 4.

    Using cloud services reduces training costs.*

Satisfaction with existing IS (SA) Kuan and Chau (2001).

  1. 1.

    Our existing IS serves the needs of the company.*

  2. 2.

    I am satisfied with the price/performance of our existing IS.

Competition Intensity (CI) Zhu et al. (2003, 2006).

  1. 1.

    Degree of local competition. (1—low, 5—high)*

  2. 2.

    Degree of national competition. (1—low, 5—high)*

  3. 3.

    Degree of international competition. (1—low, 5—high)*

Regulatory Environment (RE) Zhu et al. (2003, 2006).

  1. 1.

    Government provides incentives to adopt cloud services.*

  2. 2.

    Government procurement policies mandated the use of cloud services.

  3. 3.

    Business law supports cloud services.*

  4. 4.

    There is adequate legal protection for customer or supplier transactions using cloud services.*

Behavioral intention to adopt cloud services Lu and Yeh (1998); Taylor and Todd (1995).

  1. 1.

    The company intends to use cloud services.*

  2. 2.

    Our company is willing to adopt cloud services.

  3. 3.

    It is worth using cloud services in our company.*

*Denotes items retained for data analysis.

Y/N dummy variable.

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Hsu, CL., Lin, J.CC. Factors affecting the adoption of cloud services in enterprises. Inf Syst E-Bus Manage 14, 791–822 (2016). https://doi.org/10.1007/s10257-015-0300-9

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