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Sunk costs and the speed of market selection

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Abstract

This paper studies the influence of sunk costs on industry evolution using the stylized pure selection model developed by Metcalfe. It is shown that sunk costs influence industry dynamics by reducing the speed of the replicator dynamics of competitive selection. Based on the theoretical model, we argue that sunk costs should lead to a reduction of market share reallocation dynamics and a larger share of stable firms. We validate these predictions empirically, finding that higher-sunk-cost industries have a larger share of stable firms and display lower market share dynamics. The result has practical implications for the interpretation of productivity decompositions.

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Notes

  1. The applicability and relevance of replicator dynamics to model industry evolution has been addressed extensively in the literature (e.g. Nelson and Winter 1982, Silverberg et al. 1988, Dosi 2007). The contribution of Metcalfe has been widely cited. Google Scholar (retrieved on October 2, 2014) reports 944 citations of the 1998 book Evolutionary Economics and Creative Destruction for the period 1998 to 2014.

  2. The relaxation of this assumption would require the specification of specific knowledge diffusion and innovation dynamics (see e.g. Silverberg et al. 1988, Cantner 2002).

  3. If \(\delta =\infty \) in Eq. (3) even infintesimal small deviations from the average price \(\bar {p}_{v}\) lead to large changes in customer demand. Firms will not deviate from this price.

  4. In Appendix B we detail additional results using the three-digit level for the firm growth rate distribution regressions. We decided to present the two-digit level results in the paper because (i) it was not possible to obtain an indicator for capital intensity at the three-digit level for Austrian industries, (ii) the number of firms in some three-digit industries is very small and (iii) because we could not find any data at the three-digit level for productivity decompositions.

  5. The evolutionary literature on technological regimes argues that firm-specific assets are embedded in the cross-sectional differences of the sources of knowledge that produce innovation (e.g. Winter 1984). A number of contributions have shown that industry-specific characteristics play a fundamental role in explaining the evolution of specific industries (e.g. Audretsch 1991, Malerba and Orsenigo 1995, Breschi et al. 2000).

  6. In this dataset it is not entirely clear whether the business units are enterprises or establishments. It is left to the discretion of the individual firm whether it chooses to report at the enterprise or establishment level. (Stiglbauer 2003) argues that the majority of the data are found at the level of the enterprise, since firms reduce their administrative burdens when reporting social security contributions. See Hofer and Winter-Ebmer (2003) and Hölzl (2014) for more details on this data.

  7. The use of a symmetric interval of growth rates may seem odd, however, it needs to be taken into account that the growth rates in the theoretical are measured in terms of output, here we measure growth in employment terms. Most of the manufacturing industries display quite substantial productivity growth, thus negative employment growth can go hand in hand with a stagnation in output. The same definition of stable firms is also used by Criscuolo et al. (2013).

  8. Firm-level studies provide a confirmation of this finding. They show that profit rates and productivity are quite heterogeneous across firms and display a high degree of persistence, while firm growth rates are not persistent over time and display almost no relation to profits or productivity levels (see Dosi (2007) or Coad and Hölzl (2012) for surveys)

  9. See Appendix C for more details on this decomposition.

  10. However, sunk cots cannot explain why the reallocation term is sometimes negative. This may be related to the measurement of contributions to productivity growth. Nishida et al. (2014) suggest that defining aggregate productivity growth and its decompositions in terms of its impact on final demand eliminates negative reallocation effects.

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Correspondence to Werner Hölzl.

Appendices

Appendix A: Derivation of the pricing rule of dynamic firms

The overall average price at the population level is defined as

$$\bar{p}_{v}=\theta_{d} \bar{p}_{d} + \theta_{s} \bar{p}_{s} + \left(1-\theta_{d}-\theta_{s}\right) \bar{p}_{m}. $$

This expression accounts for the different pricing behaviors in the three subpopulations. By inserting the expressions of the average prices in the marginal and dynamic groups follows:

$$ \bar{p}_{v}=\frac{\theta_{d}}{1-\theta_{s}}\left(\bar{p}_{d}-\bar{e}_{j}\right) + \bar{e}_{j} $$
(9)

\(\bar {p}_{d}\) is obtained by aggregating the price equation for dynamic firms:

$$ \bar{p}_{d}= \frac{1}{\delta\left(1-\frac{\theta_{d}}{1-\theta_{s}}\right)}\left(g_{D}+f\bar{c}_{d}+\delta\left(1-\frac{\theta_{d}}{1-\theta_{s}}\right)\bar{e}_{j}\right) $$
(10)

where \(\bar {c}_{d}={\sum }_{i} d_{i} c_{i}\). By eliminating the average price from the pricing equation a dynamic firm and re-arranging we obtain Eq. 5 in the text.

Appendix B: Regressions using NACE three-digit

Table 6 Stable firm share and sunk costs, regressions using the three-digit level

Appendix C: The dynamic Olley-Pakes decompositon

Melitz and Polanec (2009) argue that all productivity decomposition methods used in the literature - the Foster et al. (1998) decomposition and the Griliches and Regev (1995) decomposition - do not allow to identify the different channels of productivity improvement in a correct way. They suggest a different decomposition that avoids fixed weights in the division of the contribution of surviving firms and eliminates the bias towards within-firm productivity improvements. Melitz and Polanec (2009) propose the use of a dynamic decomposition that is based on the static decompositon proposed by Olley and Pakes (1996). The change in aggregate productivity P between time t and time tt is decomposed in the following way:

$${\Delta} P = {\Delta} \bar{p}_{S} + {\Delta} cov_{S} + s_{E,t+{\Delta} t}\left(P_{E,t+{\Delta} t} - P_{S,t+{\Delta} t}\right) + s_{X,t}\left(P_{S,t}-P_{X,t}\right), $$

where \({\Delta } \bar {p}_{S}\) is the difference in the unweighted productivities of surviving firms and captures the within-firm productivity improvement, and Δc o v S is the difference of the covariances of market share and productivity multiplied by the number of firms between t and tt. This captures the contribution of reallocation. \(s_{E,t+{\Delta } t}\left (P_{E,t+{\Delta } t}- P_{S,t+{\Delta } t}\right )\) is the contribution of entry measured as the difference of the productivities between entrants and surviving firms at time tt. \(s_{X,t}\left (P_{S,t}-P_{X,t}\right )\) is the contribution of exit measured as the difference between surviving firms and exits at time t. For Slovenian manufacturing, Melitz and Polanec (2009) show that their decomposition leads to a consistently higher contribution of reallocation to productivity growth than other decomposition methods but that the within-firm productivity improvements still dominate the productivity terms. For Austria similar evidence is provided by Hölzl and Lang (2011).

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Hölzl, W. Sunk costs and the speed of market selection. J Evol Econ 25, 323–344 (2015). https://doi.org/10.1007/s00191-014-0389-x

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