, Volume 35, Issue 3, pp 105-115

Het effect van slanke vrouwen in commercials op eetgedrag bij lijners

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The present study aimed at further examining the effects of exposure to slim media models and light-products in commercials on food intake in relation to restrained eating. Food intake was measured in 124 female students while they watched a neutral or sad movie interrupted by either neutral commercials, or commercials with slim models and light-products. Afterwards, participants were asked to fill out questionnaires on restrained eating and the tendency to overeat. It appeared that high restrained eaters who were exposed to commercials with slim models and light-products ate much less compared to high restrained eaters who were exposed to neutral commercials, whereas unrestrained eaters who were exposed to commercials with slim models and light-products ate slightly more than when exposed to neutral commercials. This might suggest that restrained eaters who watch slim media models and light-products on television could be reminded of their diets.

De auteurs zijn verbonden aan het Behavioural Science Instituut, Radboud Universiteit Nijmegen.
Correspondentieadres: Doeschka J. Anschutz, Behavioural Science Institute, Radboud Universiteit Nijmegen, Postbus 9104, 6500 HE, Nijmegen.
E-mailadres: d.anschutz@pwo.ru.nl