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Perceived conduct and professional ethics among marketing faculty

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Abstract

This paper describes the results of a mail survey to the educator membership of the American Marketing Association. Data were collected regarding beliefs about both the frequency of occurrence and severity of 59 ethical issues facing marketing faculty. The research questions examined include: What unethical practices are believed to most commonly occur? What practices are most severe? How do these beliefs vary by faculty rank and size and type of school? Implications for both the improvement of marketing education and for future research are provided.

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Authors and Affiliations

  1. The University of Alabama-Birmingham, Birmingham, Alabama, USA

    J. Barry Mason & Lynne Davis Richardson

  2. University of South Carolina, South Carolina, USA

    William O. Bearden

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  1. J. Barry Mason
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  2. William O. Bearden
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  3. Lynne Davis Richardson
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Mason, J.B., Bearden, W.O. & Richardson, L.D. Perceived conduct and professional ethics among marketing faculty. JAMS 18, 185–197 (1990). https://doi.org/10.1007/BF02726470

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