The impact of selected environmental forces upon consumers' willingness to buy foreign products
- Cite this article as:
- Wang, C. & Lamb, C.W. JAMS (1983) 11: 71. doi:10.1007/BF02721862
The purpose of this study was to measure the effects of foreign economic, political, and cultural environments on American consumers' willingness to buy foreign products. Results of a self-administered mail questionnaire revealed that respondents were most willing to buy products from economically developed free countries with a European, Australian, or New Zealand culture.