References
Abratt, Russell, Brain C. Clayton and Leyland F. Pitt, “Corporate Objectives in Sports Sponsorship,”International Journal of Advertising, 6, (1987), pp. 299–311.
Boisvert, Jacques M. “Les commandites: un moyen de communication commerciale de masse”,Gestion, (Février, 1987), pp. 15–22.
Boulet, Yves,La commandite d'évennements, Montréal: Agence D'ARC, 1989.
Colbert, François, “Les arts: un marché pour les commandites,”Gestion, (mai, 1989), pp. 58–65.
Fischer, Vincent and Roselyne Brouillet,Les commandites: la pub de demain, Montré3al: Editions Saint-Martin, 1990.
Gardner, Meryl P. and Philip J. Shuman, “Sponsorship: An Important Component of the Promotion Mix,”Journal of Advertising, 16, 1, (1987) pp. 11–17.
Hasting, Gerard B., “Sponsorship Works Differently from Advertising,”International Journal of Advertising, 3, (1984) pp. 171–176.
Jenish, D'Arcy and John Daly, “Olympian Findings,”Maclean's, (November 28, 1988), pp. 38–41.
Meenaghan, John A., “Commercial Sponsorship,”European
Journal of Marketing, 17,7, (1987) pp. 5–73.
Otker, Ton and Peter Hayes, “Evaluations de l'efficacité du sponsoring. Expériences de la coupe du monde de football de 1986.,”Revue francaise du marketing, 118, (1988) pp. 13–40.
Piquet, Sylvère,Sponsoring, Paris: Vuibert Gestion, 1985.
Simkins, J., “Sponsorship,” Economist Intelligence Unit, Special Report No. 86, 1980.
Vallet, Odon, “Parrainage et mécénat,”Etudes, (Octobre, 1988), pp. 327–334.
Waite, Nigel, “Sponsorship in Context”, Unpublished Ph.D. dissertation, Cranfield Institute of Technology, School of Management, 1979.
Wright, Nina K., “The Corporation—Not a Money Tree! An Insider's View of Business Sponsorship,”Business Quarterly, (Fall, 1984) pp. 93–99.
Wright, Nina K., “Sponsorship in the U.S.,”Newsletter, Toronto: Arts and Communication Counselors, 1990.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Turgeon, N., Colbert, F. The decision process involved in corporate sponsorship for the arts. J Cult Econ 16, 41–51 (1992). https://doi.org/10.1007/BF02275976
Issue Date:
DOI: https://doi.org/10.1007/BF02275976