Abstract
The Theory of Reasoned Action holds that behavior is rational and is dependent on the individual's analysis of available information. With this view, gambling activities can be explained in terms of gambling attitudes and subjective norms. This is a departure from the more traditional lines of research that examine the influence of demographic and selected personality variables on gambling behavior. According to the Theory of Reasoned Action, these variables could influence gambling behavior, but only to the extent that they affect attitudes, subjective norms, or both.
Similar content being viewed by others
References
Ajzen, I. & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Reading, Mass: Addison-Wesley.
Asch, S. E. (1958). Effects of group pressure upon the modification and distortion of judgments. In E. E. Maccoby, T. M. Newcomb, & E. L. Hartley (Eds.),Readings in Social Psychology (3rd ed. pp. 174–183). New York: Holt. (Organized Work published in 1951)
Assael, H. (1984) Consumer behavior and marketing action (2nd ed.) Boston. Mass.: Kent Publishing Co.
Beardon, W. O., & Etzell, M. J. (1982) Reference group influence on product and brand purchase decisions.Journal of Consumer Research, 9(2), 183–194.
Corney, W. J., & Cummings, W. T. (1985) Gambling behavior and information processing biases.Journal of Gambling Behavior, 2 111–118.
Engel, J. F., & Blackwell, D. T. (1982).Consumer behavior (4th ed.). Hindsdale, IL: The Dryden Press, 1982.
Fishbein, M. The prediction of behavior from attitudinal variables. In C. D. Mortenson & K. K. Sereno (Eds.),Advances in Communication Research (pp. 3–31). New York: Harper and Row.
Fishbein, M. (1979) A Theory of Reasoned Action: Some applications and implications. In H. Howe and M. Page (Eds.),Nebraska Symposium on Motivation. Lincoln. NE: University of Nebraska Press.
Fishbein, M. & Ajzen, I. (1975) Attitudes toward objects as predictors of single and multiple behavioral criteria,Psychological Review, 81(1), 59–74.
Fishbein, M. & Ajzen, I. (1975).Belief, attitude, and intention and behavior: An Introduction to theory and research. Reading, Mass: Addison-Wesley.
Jacoby, J., Speller, D. E., & Berning, C. K. (1974). Brand choice behavior as a function of information load: Replication and extension.Journal of Consumer Research, 1(1) (1956) 33–41.
Miller, G. A., The magical number seven, plus or minus two: Some limits on our capacity for processing information,”Psychological Review, 63(3), 81–97.
Park, C. W. & Lessig, V. P. (1977) Students and housewives: Differences in susceptibility to reference group influence,Journal of Consumer Research, 4(2), (1969) 102–110.
Stafford, J. Effects of group influence on consumer brand preferences,Journal of Marketing Research, 3(1), 68–75.
Tversky, A., & Kahneman, D. (1971) Belief in the law of small numbers.Psychological Bulletin, 76 105–110.
Tversky, A., & Kahneman, D. (1973) Availability: A heuristic for judging frequency and probability.Cognitive Psychology, 5 207–233.
Venkatesan, M. (1966) Experimental study of consumer behavior conformity and independence,Journal of Marketing Research, 3(4), 384–387.
Wittink, D. R., Krishnamurth, L., & Nutter, J. B. (1982) Comparing derived importance weights across attributes,Journal of Consumer Research, 8(3), 471–473.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Cummings, W.T., Corney, W. A conceptual model of gambling behavior: Fishbein's Theory of Reasoned Action. J Gambling Stud 3, 190–201 (1987). https://doi.org/10.1007/BF01367440
Issue Date:
DOI: https://doi.org/10.1007/BF01367440