Abstract
This article explores the extent to which a decision maker's probabilities can be measured separately from his/her utilities by observing his/her acceptance of small monetary gambles. Only a partial separation is achieved: the acceptable gambles are partitioned into a set of “belief gambles,” which reveals probabilities distorted by marginal utilities for money, and a set of “preference gambles,” which reveals utilities reciprocally distorted by marginal utilities for money. However, the information in these gambles still enables us to solve the decision maker's problem: his/her utility-maximizing decision is the one that avoids arbitrage (i.e., incoherence or Dutch books).
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Nau, R.F. Coherent decision analysis with inseparable probabilities and utilities. J Risk Uncertainty 10, 71–91 (1995). https://doi.org/10.1007/BF01211529
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DOI: https://doi.org/10.1007/BF01211529